Connect with us

Local

SEIU Florida launches half-million-dollar ad campaign targeting young minority voters

A new push by SEIU Florida aims to get African-American and Hispanic voters out to the polls through a $510,000 investment on radio and digital ads.

The campaign is a coordinated effort through PICO National Network, Faith in Florida, FLIC Votes, Organize Now, and New Florida Majority.

Ads geared towards African-American voters revolve around the Souls to the Polls campaign on Oct. 30 and Nov. 6, and towards voter protection. One ad promises that “tens of thousands” of voters will march to the polls for the Souls to the Polls campaign, saying a vote is not an individual thing, but a “church thing.” Another ad touts the values of raising the minimum wage to $15 an hour and ending racial injustice.

Other ads will attempt to engage young Hispanic voters who have been turned off and disengaged by the rhetoric of the campaign, appealing to them on the issues that directly affect them — health care, affordable education, raising the minimum wage, immigration reform, and more.

“For too long election campaigns focused on parties and candidates, we are changing this by bringing the focus back to the real issues that impact our communities,” said Alphonso Mayfield, SEIU’s state director for the 2016 election campaign. “The issues of racial and economic injustices can no longer be ignored. Our campaign intends to educate the voter that their votes are directly related to how the policies and practices are crafted at local and federal level. We are doing this through our face-to-face contacts with voters and also through the media buys.”

The ads will start airing today in counties all over the state, including Miami-Dade, Broward, Palm Beach, Hillsborough, Pinellas, Orange, Osceola, Escambia, Leon, and Duval counties. Digital ads will reach voters through online platforms like Pandora.

“While politicians are screaming at each other, young Floridians are making some of the toughest decisions in their lives, from how to pay for college, to how to get a job that doesn’t pay them poverty wages, says Maria Rodriguez, executive director for FLIC Votes and lead for Latino voter outreach. “They are also turned off by politicians who don’t accept their heritage and constantly attack their immigrant families. This campaign seeks to remind them that voting is, in a way, taking action to create change.”

Written By

Richard Corcoran Richard Corcoran

State board to consider Education Commissioner

Headlines

Brian Mast outlines early path for Ron DeSantis’ algae battle

Transition

Personnel note: Stephanie Haridopolos named Chair of Florida Healthy Kids

Influence

Duval GOP elects Dean Black to chairman slot

Jax

Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch

Contributors & reporters: Phil Ammann, Jim Rosica, A.G. Gancarski, Joe Henderson, Janelle Irwin, Dan McAuliffe, Michael Moline, Jacob Ogles, Scott Powers, Bob Sparks, Andrew Wilson.
Email: Peter@FloridaPolitics.com
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Connect
Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.