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Republicans’ Google Ads target Bill Nelson’s tenure

Citing an early poll showing almost half of Florida’s voters don’t know enough about Democratic U.S. Senator Bill Nelson to determine whether or not he’s doing a good job representing the state in Washington D.C., national Republicans are trying to convey to curious voters that Nelson is a no-show lawmaker.

On Wednesday, the National Republican Senatorial Committee launched a Google Ads campaign in the Sunshine State that targets Floridians searching for Nelson online.

Now, inquisitive voters typing in “Who is my Senator” or “What has my Senator done” could be met with an ad titled “Who is Bill Nelson? DC Career Politician” and smaller text reading “30 years in Congress. Only 10 bills passed. FL deserves better. Click here.”

Additional search stimuli prompting the ads: “How to make money for nothing,” “Getting paid for nothing,” “Can I get paid not to do anything,” “Getting to work,” and “Ready to work.”

In January, the NRSC hit Nelson with a Facebook ad that blamed the Chipley native for the government shutdown. The Google Ads launched Wednesday mark an uptick in interest from the NRSC that follows Gov. Rick Scott on Monday announcing he would officially challenge the incumbent senator.

“Bill Nelson is a no-show Senator who has gotten ZERO results for Florida even though he’s been in Congress for 30 years,” said Katie Martin, NRSC Communications Director. “Governor Rick Scott is the only person in this race who has delivered proven results for Florida, and voters will be reminded of that every day until Election Day.”

The long-anticipated contest in which Scott will try to unseat Nelson became official on Monday.

Scott formally entered the race with an announcement in Orlando, and the contest is considered one of the keys to control of the U.S. Senate.

The Nelson-Scott contest will be a marquee event in Florida on a ballot that also will feature a governor’s race, contests for the three statewide Cabinet positions and potentially more than a dozen proposed constitutional amendments.

Written By

Danny McAuliffe is a Tallahassee correspondent for Florida Politics. He is a graduate of Florida State University, where he served as the editor of the FSView & Florida Flambeau. He is a lifelong Floridian and indulges in swimming, hiking, running and memes when the news cycle permits. Reach him at

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