Connect with us

Headlines

YETI spin doesn’t sit well with NRA’s Marion Hammer

We’re not bored with the NRA-YETI feud yet.

NRA Florida lobbyist Marion Hammer, a former president of the national gun-rights group, gave us a little more detail about the intensifying battle between hipster cooler company YETI and the National Rifle Association.

According to Hammer, YETI cut off its affiliation with the NRA Foundation in response to the Feb. 14 mass shooting at Marjory Stoneman Douglas High School in Parkland, which left 14 students and three staff members dead.

The massacre prompted demands for stricter gun laws and calls for companies to cut off their affiliation with the NRA.

Last month, YETI — whose coolers were coveted by NRA supporters at banquets and auctions — did that, sparking a social media backlash and a #BoycottYETI movement.

Here’s what Hammer told us this morning about the origin of the spat:

“YETI severed ties with the NRA and is now engaging in damage control after a backlash from many of its customers. In early March, YETI refused to place a previously negotiated order from NRA-ILA, citing ‘recent events’ as the reason – a clear reference to the tragedy in Parkland, Florida. YETI then delivered notice to the NRA Foundation that it was terminating a 7 year agreement and demanded that the NRA remove the YETI name and logo from all NRA digital assets, as well as refrain from using any YETI trademarks in future print material. While YETI is trying to spin the story otherwise, those are the facts.”

The News Service of Florida provides journalists, lobbyists, government officials and other civic leaders with comprehensive, objective information about the activities of state government year-round.

Andrew Gillum Andrew Gillum

Yep, the FBI did f*ck Andrew Gillum

Emails & Opinions

T.K. Wetherell, former House Speaker and FSU president, now in hospice

Headlines

Parkland names pad Ron DeSantis’ public safety panel

Headlines

Brian Mast outlines early path for Ron DeSantis’ algae battle

Influence

Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch

Contributors & reporters: Phil Ammann, Jim Rosica, A.G. Gancarski, Joe Henderson, Janelle Irwin, Dan McAuliffe, Michael Moline, Jacob Ogles, Scott Powers, Bob Sparks, Andrew Wilson.
Email: Peter@FloridaPolitics.com
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Connect
Sign up for Sunburn

Receive our team's agenda-setting morning read of what's hot in Florida politics. Delivered straight to your inbox Monday through Friday.