Peter Schorsch
As President Donald Trump comes to Tampa on Tuesday to rally for Republican gubernatorial front-runner Ron DeSantis, Republican voters across Florida began receiving a mail piece which highlights the President’s endorsement of DeSantis.
On the other side of the mailer is a multi-pronged, heavily sourced attack on Adam Putnam‘s long record in public office.
The DeSantis-aligned political committee, Friends of Ron DeSantis, sent the piece, which will appear in mailboxes across the state just as statewide media coverage of the president’s Tampa visit on behalf of DeSantis’ campaign kicks up dramatically and vote-by-mail ballots finish being delivered statewide.
Sensing a winning hand, the pro-DeSantis mailer remains positive – free of the dark imagery and distorted photos that often mark political “hit mail.”
Instead, the piece simply compares the records and positions of DeSantis and Putnam on key Republican issues such as illegal immigration, fiscal responsibility, and education.
The piece stands out for its heavy use of citations and limited hyperbolic language – a stark contrast to the tactics of Putnam, who has recently faced withering criticism from mainstream media outlets, fact-checkers, and national conservative figures over a series of false attacks on DeSantis.
