Everytown for Gun Safety spends $450K on last-minute mail campaign - Florida Politics

Everytown for Gun Safety spends $450K on last-minute mail campaign

Everytown for Gun Safety

Everytown For Gun Safety, a gun-control group co-founded by former New York Mayor Michael Bloomberg, has poured $455,000 into a direct mail campaign according to a newly filed campaign finance report.

The national branch of the org, Everytown for Gun Safety Action Fund, funneled $465,000 to its state-level PAC, Everytown for Gun Safety Victory Fund Florida, on Tuesday. The Florida fund plunked nearly all of that money down on a quartet of direct mail buys through The Pivot Group, a Washington-based political strategy firm.

The Pivot Group received $308,000 for another pair of direct mail campaigns on Oct. 26.

The Oct. 30 report contains the committee’s transactions since state law forced committee and candidate accounts to accelerate to daily finance reporting.

Prior to paying for a new slate of mailers, the state-level committee had spent $2.6 million since it set up shop in mid-September. The bulk of that sum, $1.99 million, went to another DC firm, Bully Pulpit Interactive for online ads, while another $260,000 paid for mailers through Massachusetts-based Wildfire Contact.

In addition to playing in the Florida elections with a state-level PAC, the national committee has spent another $600,000 boosting candidates on both sides of the aisle.

Incoming Senate President Bill Galvano, a Republican, has been on the receiving end of most of that cash. Everytown has sent his political committee, Innovate Florida, two checks totaling $500,000 since September.

The other $100,000 went Democrats.

Democratic Ag. Commissioner nominee Nikki Fried took in half of that cash via her committee Florida Consumers First, while the other $50,000 went to Democratic Attorney General nominee Sean Shaw’s committee, Sean Shaw for Florida.

Drew Wilson covers legislative campaigns and fundraising for Florida Politics. He is a former editor at The Independent Florida Alligator and business correspondent at The Hollywood Reporter. Wilson, a University of Florida alumnus, covered the state economy and Legislature for LobbyTools and The Florida Current prior to joining Florida Politics.
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