Florida Taxi Cab Association fires back at Uber, Lyft in new ad

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After the release of ads produced by Uber targeting Senate President Andy Gardiner on ride-sharing legislation, the Florida Taxi Cab Association released its own digital ad Wednesday. The ad takes exception to the insurance and background check policies at Uber and Lyft.

Although Uber says it doesn’t like the Senate bill floating in the Legislature that would govern  insurance policies their riders would require, Florida taxicab companies dislike that the House bill on Transportation Network Companies (TNC) doesn’t require Level II background checks.
Level II background checks include fingerprints. Fingerprints allow a background-check service to access the FBI’s criminal record database.
The ad, with the voice of young woman, says, “I use them (ridesharing) sometimes. But I have to admit, some stories I read make me nervous about riding, especially by myself.”
Watch it here.
Earlier on Wednesday, Uber produced its own digital ad designed for Orlando residents, telling them to contact Gardiner.

Mitch Perry

Mitch Perry has been a reporter with Extensive Enterprises since November of 2014. Previously, he served five years as political editor of the alternative newsweekly Creative Loafing. Mitch also was assistant news director with WMNF 88.5 FM in Tampa from 2000-2009, and currently hosts MidPoint, a weekly talk show, on WMNF on Thursday afternoons. He began his reporting career at KPFA radio in Berkeley and is a San Francisco native who has lived in Tampa since 2000. Mitch can be reached at [email protected].



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