Professing love for Florida business, Chris King video uses stock footage from LA, Washington

king, chris

Chris King, the newly announced Democratic candidate for Florida governor, wants to “lift up” homegrown businesses.

Apparently, those homegrown businesses include those in  Los Angeles and Silverdale, Washington.

In a YouTube video posted last week, the Winter Park affordable housing executive offers his vision of the state of Florida politics.

“We need a whole new generation of people to stand up and demand more from our politics,” King says in the nearly four-minute clip “Rise and Lead.”

“I am committed to the success of Florida,” he adds emotionally. “I had a real interest in affordable housing, I saw a huge need in Florida and so our business really was trying to take on that need was trying to go to communities where morale was low … bringing hope and bringing vision.”

Despite presenting a well-produced video, complete with heartfelt testimonials and inspiring words of dedication to the success of Florida business, a closer examination reveals a slightly different reality.

At the 3:08 mark, King’s video uses a few moments of slick B-roll stock footage, each coming from places far from the Sunshine State.

According to Pond5 footage exchange, the clips include “Construction Workers Talking,” produced in Silverdale and “Business People Writing Notes on Wall” coming from Los Angeles.

Would it be out of line to ask a candidate who launched his campaign for governor with a love of Florida business to actually film his first commercial in Florida?

 

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.


2 comments

  • Kelly KI

    April 14, 2017 at 10:02 am

    the production company is to blame… cutting corners and using “stock footage”

  • C J Chrisman

    April 17, 2017 at 3:28 pm

    Looks like you spent a lot of time looking for something, anything (no matter how inconsequential) to criticize. Definitely a negative on the credibility scale. Must have been a slow news day.
    However, I’m new to your sites, and have liked much of the bits I’ve seen, so I’m keeping an open mind and will no doubt read more. Btw, as a registered Independent, I try to keep up with both(+) sides of most arguments (lots of experience with the Rashomon Effect). I am gravely concerned about those who choose to cocoon at one point on the spectrum – a too common habit ultimately dangerous to democracy. (Brings to mind Erich Fromm’s prescient 1941 book “Escape from Freedom.”)
    My mantra: “We should surround ourselves with like minds for comfort. But we must surround ourselves with unlike minds to grow.”

    Looking forward to more …

Comments are closed.


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