Morgan & Morgan sued on false advertising claim

Morgan & Morgan TV ad

A Philadelphia law firm has sued the Orlando-based Morgan & Morgan law firm in federal court, saying its well-known ads are “misleading” potential clients.

The ubiquitous ads, found on billboards and buses in the Sunshine State, wrongly give the impression that the firm “actively litigate(s) claims in Pennsylvania” when its personal-injury practice there is actually “non-existent or minimal,” the suit said.

Morgan & Morgan began in Florida and now has offices in 10 other states, including Pennsylvania, according to its website.

The complaint was filed last Friday in federal court in Philadelphia by the competing Rosenbaum & Associates personal injury firm, and its co-owners, brothers Jeff and David Rosenbaum.

It also names firm founder John Morgan as an individual defendant, along with wife Ultima and children Mike, Daniel and Matt, all of whom practice in the firm and have been featured in ads.

The complaint also names Scott Weinstein, Morgan & Morgan’s “global managing partner.”

The Rosenbaums say Morgan’s ad campaign is hurting their business and violates federal law governing false advertising and unfair competition. They seek a court order forbidding Morgan & Morgan from further advertising in the Philadelphia region and payment of the revenue they lost, among other things, including punitive damages.

Their complaint says Morgan & Morgan began advertising in the greater Philadelphia media market some time last year. But the firm has only one lawyer registered to practice in Pennsylvania, Jake Sternberger, according to the complaint. He was admitted to the bar last October, Pennsylvania attorney records show.

Among the suit’s claims are that many of Morgan & Morgan’s television and other ads in the Philadelphia area are “false,” “misleading,” and “deceptive.”

That includes the perception that John Morgan, also an entrepreneur and a possible Democratic contender for Florida governor next year, himself “will handle (potential clients’) claims” or otherwise be “personally involved,” the suit says. Morgan is not licensed to practice law in Pennsylvania.

In fact, the suit adds, Morgan & Morgan refers “all or substantially all the cases generated from its advertising” to other Pennsylvania attorneys.

Some of the ads say, “We’re all here for you,” or, “Our family is here for your family,” the complaint says: “These statements are false and misleading.” That also violates Pennsylvania’s rules of lawyer conduct, the suit adds.

A complaint in a lawsuit tells one side of a story. A message seeking comment was left Wednesday afternoon with Morgan, who spoke Wednesday at the Suncoast Tiger Bay Club meeting in St. Petersburg. Another message was left for the Rosenbaums at their Philadelphia office.

Jim Rosica

Jim Rosica is the Tallahassee-based Senior Editor for Florida Politics. He previously was the Tampa Tribune’s statehouse reporter. Before that, he covered three legislative sessions in Florida for The Associated Press. Jim graduated from law school in 2009 after spending nearly a decade covering courts for the Tallahassee Democrat, including reporting on the 2000 presidential recount. He can be reached at [email protected].


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