It’s no secret to Truth or Dara followers that the National Rifle Association and Texas-based YETI are in a shoot-out over the high-dollar cooler-maker’s decision to abandon the national gun-rights group.
The decision prompted NRA supporters and Second Amendment advocates to turn to social media sites to launch an all-out assault on YETI, using the #BoycottYETI campaign, pics of YETI coolers turned into port-a-potties and videos of folks blowing up pricey YETI supplies — the coolers range from $200 to more upwards of $1,200 — in retaliation.
So it might come as a surprise that NRA Florida lobbyist Marion Hammer, a former president of the national gun lobbying-group, sent out an alert urging gun owners to drop their assault on YETI equipment.
“Don’t blow up your Yeti cooler. Don’t shoot your Yeti cooler full of holes. Don’t chain your Yeti cooler to the back of your pick-up truck and drag it down the highway. Don’t glue a toilet seat to Yeti cooler. Don’t hang your Yeti cooler in a tree and beat it with a baseball bat,” Hammer wrote in an email alert.
We’re not sure if Hammer’s message was meant to add to the bag of tricks already employed by disgruntled YETI owners.
But the Tallahassee-based great-grandma advised unhappy NRA folks to convert their YETI into a statement.
“Put a big ‘I stand with the NRA Foundation’ sticker on your YETI cooler and keep using it. They cost too much money to destroy to make a statement. Let a sticker make your statement,” she wrote in the alert.
By our kitchen-table standards, she’s right.
YETI coolers start at $200, and can run upwards of $1,200 for boaty brand-conscious buyers.
The NRA will be handing out stickers to cover YETI labels in Dallas at its annual convention in Dallas this weekend. The stickers will be available at the “NRA Foundation Wall of Guns” raffle, according to Hammer’s alert.
President Donald Trump is expected to attend the convention.