American Bridge targeting Donald Trump in Florida over ACA lawsuit

Bridge Project digital ad
The ads run in Florida, Michigan, Pennsylvania and Wisconsin

American Bridge 21st Century is going after President Donald Trump‘s support of a major lawsuit intended to kill the Affordable Care Act, with digital advertising being launched in Florida and three other swing states.

The ads are referencing a federal case out of Texas that is now in the hands of the U.S. Court of Appeals for the 5th Circuit in New Orleans. That court now is deciding whether or not the signature health care law of President Barack Obama, also known as ObamaCare, is unconstitutional and must be thrown out.

The case, which went Trump’s way in a November ruling in a U.S. District Court in Texas, was heard by the Court of Appeals earlier this month. A decision could come in a few weeks. The case was initiated by Texas, with Trump’s administration and numerous Republican state attorneys general, including Florida’s, joining the action seeking to overturn the Affordable Care Act; and numerous Democratic state attorney generals contesting.

American Bridge‘s Bridge Project is spending “five figures” on the campaign. The effort begins with digital ads running in Florida, Michigan, Pennsylvania and Wisconsin, for about a week.

The ads include numerous clips of Trump boasting that the lawsuit will kill ObamaCare. The Florida version says this constitutes an urgent threat to Floridians, and could terminate health care insurance for 20 million people nationally.

“Florida families will pay the price,” the Florida video declares. “More than 1.5 million Florians could lose their health care. Millions could lose protections for their pre-existing conditions. And hundreds of thousands of Florida seniors could be forced to pay more for their prescription drugs every year.

“If Trump wins this lawsuit, Florida loses,” the video concludes.

Bridge Project is a 501(c)(4) organization affiliated with American Bridge, a liberal Super PAC that supports Democratic candidates.

“From the disastrous repeal bill he pushed during the first year of his presidency to the reckless lawsuit he’s put in the hands of a conservative court today, Donald Trump has made it clear he will never let go of his obsession with placing the health care of countless Americans in serious jeopardy,” Jeb Fain, Trump War Room Communications Director for American Bridge and Bridge Project, stated in a news release. “As long as Donald Trump continues to threaten the health and economic security of the American people, Bridge Project will keep working to shine a light on the president’s disastrous agenda and hold him accountable.”

Scott Powers

Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at [email protected].


  • Jim

    July 29, 2019 at 2:09 pm

    Northern agitators! No health care for poor people is just the Southern Way of Life.

  • gary

    July 30, 2019 at 2:40 pm

    Let it burn! It’s a POS legislation from day one! It is a socialist wet dream. It takes from those that have, and leaves them with less, and gives to those that either do not have, or are burdened with illness. That is un-American.

    What needs to happen is the breaking up of the massive health organizations that have overtaken markets by regions and locked out competition. They then control all market pricing and the insurance companies are forced to comply.

Comments are closed.


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