Never-Trumper group vows $10M campaign to appeal to Republican voters

The first effort is the video ad "Daughters" showing Donald Trump denigrating women.

Republicans and Independents for Biden announced Friday it will spend $10 million in battleground states including Florida to convince Republican voters to vote against President Donald Trump.

The group intends to spend the money starting in Florida, North Carolina, Pennsylvania, and Arizona, on television, digital, and direct-mail campaigns. It seeks to make the case that Trump is incompetent and lacks decency and must be ousted by voting for Democratic presidential nominee Joe Biden.

The group is affiliated with The Lincoln Project, a group formed by so-called “Never-Trumper” Republicans who already have aggressively campaigned against Trump for much of the year.

The first effort is a 1-minute video commercial called “Daughters.” It focuses on reaching suburban Republican women, seeking to make the case that Trump expresses rampant misogyny and promotes a culture that disrespects and bullies women, threatening their daughters’ place in America.

The spot mixes video and images of happy, proud women and girls with clips, images, and headlines that display some of Trump’s harshest comments denigrating women. Through it, a narrator offers a contrast to Trump’s comments, expressing hopes and dreams American parents have for their daughters.

Republicans and Independents for Biden said in a news release “Daughters” starts running this week across multiple platforms, including YouTube, Facebook, television streaming services, and news services.”

“Millions of lifelong Republicans who have voted Republican in every presidential election are ashamed of Donald Trump’s lack of decency and incompetence,” Christine Todd Whitman, former Governor of New Jersey and National Chairwoman of the Steering Committee for Republicans and Independents for Biden stated in the news release.

“Dear daughters, we want so much for you,” the narrator begins, as the videos show women with their daughters and women in successful positions. “We want you to grow up proud and strong and in an America that believes in you, believes in your work, believes in your potential to be whoever you want to be.”

As the video turns to Trump, the narrator continues, “Free of name-calling. Free of body shaming. Free of bullying.”

“We want you to be proud to be nasty,” the narrator advises. “Nasty isn’t a four-letter word. It’s who you are. Strong. Determined. Brave. This is the America we want for you.”

Scott Powers

Scott Powers is an Orlando-based political journalist with 30+ years’ experience, mostly at newspapers such as the Orlando Sentinel and the Columbus Dispatch. He covers local, state and federal politics and space news across much of Central Florida. His career earned numerous journalism awards for stories ranging from the Space Shuttle Columbia disaster to presidential elections to misplaced nuclear waste. He and his wife Connie have three grown children. Besides them, he’s into mystery and suspense books and movies, rock, blues, basketball, baseball, writing unpublished novels, and being amused. Email him at [email protected].


  • Sonja Fitch

    September 25, 2020 at 11:15 am

    The goptrump cult shall be voted out up and down ballot! These folks are crazy! Today at my peaceful protest some middle aged white woman pulled up got out of her vehicle and dropped to her knees and started praying to save me from ped jo! Vote Blue! Vote Democrat up and down ballot!

  • Mike

    September 25, 2020 at 3:49 pm

    Since Bloomberg is buying demoRAT votes from criminals! Let be the first to offer up my vote to the Never Trumper humper group! I will take 50k for my vote!

    • James Robert Miles

      September 25, 2020 at 4:15 pm

      No doubt that you have to be bought by a brainless idiot in order to vote. How much is the GOP paying you to be a troll? ANYBODY BUT TRUMP 2020!! SAVR AMERICA FROM FASCISM!!

Comments are closed.


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Ryan Nicol, Jacob Ogles, Cole Pepper, Gray Rohrer, Jesse Scheckner, Christine Sexton, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704