Ad Age recognizes The Lincoln Project in 2020 ‘Marketer of the Year’ honors
Lincoln Project gives Mar-a-Lago something to look at.

LP Javanka
Award goes to the Never Trump political comms troupe.

Discussions about “the selling of the American President” go back at least 50 years, but some political marketers are better than others at the greatest game in American advertising.

According to Ad Age, the group of Never Trumper political pros at the Lincoln Project are among the best in their field.

The advertising journal lauded the Lincolneers Monday with a “marketer of the year” selection, an apt capstone to a year spent savaging President Donald Trump as an unlikely right flank in the coalition that swept Joe Biden to a record-setting victory.

Lincoln Project principals offered their takes via press release Monday, noting the significance of the recognition and promising that the best is yet to come.

“To be included on a list with major brands that are household names is humbling to say the least,” said Rick Wilson, co-founder of The Lincoln Project. “This was completely unexpected and we are delighted and honored to be included.”

“When Rick, Steve, and I founded this organization, we never dared to dream it would become what it became,” added Reed Galen, co-founder of The Lincoln Project. “It is surreal and validating to learn that our team’s hard work has been recognized by such a prestigious entity in the advertising industry.”

“We are grateful to the team at Ad Age for including us in their annual list,” said Steve Schmidt, co-founder of The Lincoln Project. “I am proud of our talented team and what they have accomplished this year. We are just getting started.”

The group has waded into the Georgia Senate runoffs, with fresh creative suggesting that Sens. Kelly Loeffler and David Perdue would be nothing more than fronts for Republican caucus leader Sen. Mitch McConnell.

Jon Ossoff and Raphael Warnock are really running against Mitch McConnell,” the narrator warns. “If Mitch elects his pet Senators, it’s four more years of what we just voted out.”

A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. He writes for the New York Post and National Review also, with previous work in the American Conservative and Washington Times and a 15+ year run as a columnist in Folio Weekly. He can be reached at [email protected] or on Twitter: @AGGancarski



#FlaPol

Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Drew Dixon, Roseanne Dunkelberger, A.G. Gancarski, William March, Ryan Nicol, Jacob Ogles, Cole Pepper, Jesse Scheckner, Drew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704