Anti-Donald Trump Lincoln Project takes home 2 awards for, you guessed it, anti-Trump ads

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One ad campaign actively sought to get under the former President's skin.

The Lincoln Project, the group known for its anti-Donald Trump advertisements often written and shot with a combination of humor and shock factor, has won two prestigious awards for its political media. 

It won the Webby Awards’ People’s Voice award for its “America or Trump” ad campaign, and a Pollie Award for Best PAC Campaign for its “Audience of One” series.

“Our followers are truly the heartbeat of what we do, and we owe a great debt of gratitude to all who voted and selected our campaigns in these awards,” The Lincoln Project Co-founder Rick Wilson said. “We will take these honors in stride as we continue to gear up to make a difference in what will collectively be the most consequential American election in generations.”

“America or Trump” is an ongoing ad campaign highlighting the contrast between former President Trump’s vision for the U.S. to the ideals upon which the nation was founded.

The Lincoln Project describes the campaign as using its “unapologetic language” in a series of targeted digital ads on themes ranging from democracy and freedom to rule of law.

Wilson served as chief creative and head writer on the series, with Michelle Kinney working as the creative director and Joseph Wartnerchaney and Ben Howe serving as senior creative advisors and executive producers.

The series includes its first installment, “Country Over Party,” launched in November 2022, criticizing the MAGA movement for replacing the Republican Party with hatred and violence. The ad, as many of them do, relies heavily on dramatic images from the Jan. 6 attack at the U.S. Capitol and other images of Trump supporters engaged in visually questionable behavior.

The series follows a similar theme, with a subsequent ad lamenting that “It Begins Again” with Trump’s entrance into the 2024 fray. Other titles include “War Drums,” “It’s Time,” the “How a President Leads” re-release, “Espionage,” “Abuser,” “Frenzy,” “U.S. v. Trump,” “Appeasement,” “Stop Pretending” and “Preview.”

Themes include criticism over Trump’s handling of foreign relations with Vladmir Putin, his role in the Capitol attack, the myriad criminal charges he faces, and more.

The Webby Awards honor “excellence on the internet,” and have been described by The New York Times as “the internet’s highest honor.”

The Pollies specifically award political advertisements as “the Oscars of political advertising,” as described by Esquire Magazine.

The Lincoln Project’s “Audience of One” campaign tars Trump as a narcissist. “So self-obsessed and deeply insecure, even the very description of our ‘Audience of One’ campaign would send him tail-spinning,” the group described.

Like all of its content, the campaign was focused, while still appealing to a broad audience and speaking directly to Trump himself.

The campaign employed a unique strategy — targeting Trump where he was at the time. Ads aired at and near his home in Mar-a-Lago and in places where he was scheduled to deliver addresses or attend rallies.

“We accomplish this through tracking his movements and keeping up with his travel schedule, designing ads we know will be relevant to his visit, upsetting to his nature, and, whenever possible, airing on networks we know he’ll be watching,” the group said.

The team on that campaign was the same as the “America or Trump” campaign.

It included nine digital ads running from February 2023 through December.

The Lincoln Project took home “gold” in the Best PAC Campaign category, the highest honor on offer.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises Media and is the publisher of, INFLUENCE Magazine, and Sunburn, the morning read of what’s hot in Florida politics. Previous to his publishing efforts, Peter was a political consultant to dozens of congressional and state campaigns, as well as several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella. Follow Peter on Twitter @PeterSchorschFL.


  • Hung Wiil

    April 24, 2024 at 6:35 pm

    Wow, slow news day? Who cares about the LP; didn’t they run ads and file briefs in the insurrection case? Remember that one? 9-0 at the Supreme Court. Total losers.


      April 24, 2024 at 6:49 pm

      Sage wisdom there my friend Hung,
      Lets just hope those nutless RINOS of The Stinkin Project enjoy their awards enough to forget for a few moments that they are nutless RINOS.
      “Yea for us Yea for us we got 2 Awards ….. oh but wait ….. we are still nutless RINOS ….. and to add insult to injury that increadably Good Looking Ladies Man, Earl Pitts American, is picking on us Stinkin Project Nerds again …. says hes gonna give us all wedgies and swerllies just like back in high school”, said every Stinkin Project nutless RINO everywhere.
      Thank you my Sage friend Hung,
      Earl Pitts American

    • Dont Say FLA

      April 25, 2024 at 1:15 pm

      LP lost one court case, so Hung Lil says they are “total losers”

      What are ya’ when you lose 77.5 court cases?

      1 Loss = TOTAL LOSER
      77.5 losses = ?

      Help me out, Lil. When one loss is totality, what on Earth does 77.5 losses mean?

  • Guam Might Tip

    April 24, 2024 at 7:07 pm

    So there was Slo Joe today standing in front of a podium and says he will take questions after he reads the teleprompter. First question from the Democrat friendly reporter asks if Joe wants to address the protests going around the country from the George Floyd agitators. Slo walks off the stage. No comment. Not only is he incapable of answering he is also weak. Ask Putin. Ask the leader of Iran. Ask the leader of Hamas. Joe is nothing more than a spineless hologram.

    • Dont Say FLA

      April 25, 2024 at 1:16 pm

      How many times have we talked about this?

      It’s SLEEPY Joe.

      You get to pick a new nickname for Joe when the accusation is proven, like all G0P accusations, to be a confession.


  • KathrynA

    April 24, 2024 at 8:15 pm

    Personally, I love their ads and the humor used! I seem to see that Joe Biden and team have accomplished much for the country despite a backwards, divided Republican house!

    • Guam Might Tip

      April 24, 2024 at 9:09 pm

      Speaking of division, look at what is going on out there right now. Israel vs Hamas. Two primarily Demo voting blocks. Joe would not comment on the situation today when asked. He simply walked away from the podium after saying he would take questions. I guess he had no crib sheets for that or maybe the teleprompter was down. Anyway his lack of leadership is going to cost him votes, probably from the Jewish voters. Hanging his hat on abortion won’t get him out of this mess.

    • Rick Whitaker

      April 26, 2024 at 8:39 pm

      KATHYRN, i love how well biden is doing. when he first ran i thought he might be too conservative, but i have been pleasantly surprised. GO JOE BIDEN!

  • ScienceBLVR

    April 24, 2024 at 8:22 pm

    Love me some Lincoln Project!! As the product of Republican middle of the road parents, both of whom hate what happened to the Grand Old Party, well, I think the Lincoln Project speaks for them. And, I respect that…
    I mean WTF happened?

    • Maybe Nikki

      April 24, 2024 at 9:11 pm

      And then there is the Demo party which now has been taken over by the radicals and progressives. AOC, Tlaib, Omar and the rest of the squad are about as crazy as they come.

      • My Take

        April 25, 2024 at 12:25 am

        A considerable proportion of GOP office holders and officials act stark raving mad in this Time of Trump. Much of the party acts as if on meth. And might be.

      • Dont Say FLA

        April 25, 2024 at 3:15 pm

        AOC, Tlaib, Omar took over the Democrat side of the House of Reps?

        Funny, I don’t remember them vacating their own party’s speakership and then trying to repeat that after it was proven to be a very losing proposition for them personally and for the .party, too.

        Did AOC, Tlaib and Omar do that? I just don’t recall that, not at all.

  • PeterH

    April 24, 2024 at 8:27 pm

    The Lincoln Project is the sole political force energized to move Republicans to the independent voter block. They rightfully view Trump as an embarrassing threat to our Democracy.

    Today’s Republican Party MUST be destroyed before it can be rebuilt from the ground up. Republicans are America’s worst enemy. Vote all Republicans out of office!

    …….and donate to the Lincoln Project.

    • Mr. Haney

      April 26, 2024 at 10:36 am


  • StupidMFKRS

    April 25, 2024 at 7:26 am

    Joe, our alleged President, has nothing to say about protestors telling Jews they aren’t welcome on campus? Joe has nothing to say about Jewish women raped, stabbed and shot on Oct 7th? Joe has nothing to say about beheaded babies during the Oct 7th slaughter of Jews? (Why would he, after all, he just did the sign of the cross at a PRO ABORTION speech). Joe has nothing to say about Jewish professors pushed off campus while protestors yell anti-Semitic slurs? Yep, that’s right Joe doesn’t give a shite about Jewish people’s rights. Or their existence. Or their fight to survive. He’s only in this for himself and his coke head son and phony doctor wife with the Ph.D that she got when someone ghostwrote her thesis.

    • Dont Say FLA

      April 25, 2024 at 1:18 pm

      What on Earth are you talking about? That was just a normal everyday campus tour. If the talking heads on TV weren’t delivering a narrative with the visuals, you’d have no clue it wasn’t just college kids going to their college classes.

      • Rick Whitaker

        April 26, 2024 at 8:44 pm

        DSF, the guy is an obvious religious nut and hater. he makes earl sound halfway sane.

    • PeterH

      April 25, 2024 at 1:34 pm

      StupidMFKRS has posted the ultimate Qanon inspired fake news dribble. He has an opinion but his opinion is not valid!

      • Dont Say FLA

        April 25, 2024 at 3:17 pm

        StupidMFKRS has an opinion, and it was given to him. They either have no opinion of their own, or if they do have their own opinion, they failed bigly to express it.

    • Mr. Haney

      April 26, 2024 at 10:36 am

      Fox News brainwashing on display.

    • My Take

      April 27, 2024 at 1:16 pm

      StupidMFKRS ?
      The incoming Dean of Humanities at Newer (rhymes with “sewer”) College?

Comments are closed.


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