Tag: tourism marketing

Jim RosicaFebruary 27, 2017
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4min263
In a letter to fellow members, state Rep. Jose Felix Diaz says House leadership now is planning to bifurcate its legislation to eliminate Enterprise Florida and to overhaul VISIT FLORIDA. The Senate, however, so far still intends to keep Enterprise Florida as part of its economic development tool chest. On Monday, Diaz – the Miami-Dade Republican who chairs the House […]

Jim RosicaFebruary 21, 2017
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7min407
A House bill that would abolish the Enterprise Florida economic development organization, eliminate a throng of business incentive programs, and strip the VISIT FLORIDA tourism marketing agency down to a barebones $25 million budget cleared its second and final panel Tuesday. That means the measure (HB 7005), OK’d by the House Appropriations Committee on an 18-12 vote, is ready to […]

Guest AuthorFebruary 8, 2017
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4min443
Marketing is a contest for people’s attention, and state tourism marketing is no different. However, the detrimental impacts of removing a powerful marketing mechanism mean a world of difference when your state budget revenue depends on your share of the market. The proposed bill spearheaded by the House Careers & Competition Subcommittee that eliminates VISIT […]


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