A.G. Gancarski
As the U.S. House prepares to vote this week on the American Health Care Act, Senate Democrats are messaging against the bill.
On Tuesday, the Democratic Senatorial Campaign Committee dropped a new television ad and launched a digital campaign around a hashtag: #FightWealthcare.
From the DSCC press release:
“The campaign features the DSCC’s first television advertisement of the 2018 cycle, “The Price,” a spot highlighting the stark and crippling burden the Republican plan would put on middle-class families in Florida who would be forced to pay more as insurance costs skyrocket while insurance companies get a tax break.”
In a conversation Wednesday morning, DSCC Press Secretary David Bergstein framed the Florida effort as a “targeted TV and digital ad buy,” though during the call he lacked more specific details as to spend and markets.
DSCC Chairman and Sen. Chris Van Hollen noted, via the release, that “we will make sure that every single Republican Senate candidate running in Florida is held accountable for their party’s toxic anti-healthcare agenda.”
Among those likely GOP Senate candidates: Gov. Rick Scott, whose resistance to Medicaid expansion was a leit motif of the Obama years.
The themes of the ad campaign follow up on a memo pushed out by the DSCC last month.
“During the 2018 cycle there will be no rock that Republican Senate candidates can hide under to escape the GOP’s dangerous attack on American families,” the memo reads.
“As the 2018 campaign cycle continues, there will be nowhere for Republican Senates candidates to hide — and at every turn, Democrats will remind voters that the Republican Plan puts the rich, the powerful and the well-connected first, while hardworking Americans pay the price,” the memo concludes.
