Jason Shoaf is hitting North Florida televisions with a message of family, faith, community and support for President Donald Trump.
Shoaf, a Republican contender for state House District 7, released his first campaign ad on Tuesday — just days after reporting a $50,000 haul over three weeks in December.
The spot features a handful of community members, presumably from Port St. Joe, where Shoaf lives.
At one point a pastor says Shoaf “is guided by his faith.” Others cite Shoaf’s business experience (he’s a vice president for the St. Joe Natural Gas Company) and reference the need to rebuild in the area following Hurricane Michael.
Shoaf’s wife, Ashley, and two children, Madelyn and William, also appear in the ad.
At the end of the 30-second clip, a woman says Shoaf “supports President Donald Trump’s agenda.”
Shoaf is catching traction among influential Republicans. On Wednesday, he’ll host a fundraiser alongside Panhandle U.S. Rep. Matt Gaetz and father Don Gaetz, a former Senate President.
Former incumbent Rep. Halsey Beshears, a Monticello Republican, vacated the HD 7 seat last week to take over the Department of Business and Professional Regulation. Gov. Ron DeSantis picked Beshears for the role last month.
A special election for the seat is pending.
To watch the full ad, click here or below.