Panhandle NPR affiliate WUWF gets new Executive Director

David Brinkley. Image via WUWF.

The National Public Radio (NPR) affiliate radio station at the University of West Florida (UWF) has a new Executive Director.

The Board of Directors of UWF oversees operations of WUWF, 88.1 FM, in Pensacola. The Board announced David Brinkley as Executive Director of the nonprofit media outlet. Brinkley is replacing Pat Crawford, whose resignation took effect Monday.

Crawford endorsed the hiring.

“I have known David for quite some time as a colleague and friend,” said Crawford, who held the top position at the station for 42 years.

“We have spent the past few months meeting regularly to discuss the transition, and I am delighted to have someone of a like mind assume the leadership of the remarkable team at WUWF. He understands the critical importance of public media, and his experience with student engagement aligns perfectly with the university’s commitment to inspiring future leaders.”

The position of Executive Director involves overseeing the overall operations of the station, including supervision and hiring of staff, interaction with university departments, and fundraising and legislative interactions.

Brinkley landed the UWF radio station gig after he held the same position at WKU for Western Kentucky University in Bowling Green, Kentucky. He was at that outlet for a decade and has a total of 20 years of experience in broadcasting. He also was an instructor at the university’s school of journalism and broadcasting.

Brinkley said he’s ready for the transition to WUWF in the Panhandle.

“WUWF has a demonstrated record of excellence and relevance in Northwest Florida, and it is an honor to join such a well-established and talented team,” Brinkley said.

“My focus areas will include continued growth, community service, emergency weather notification services, and an enhanced level of student engagement. The University of West Florida has demonstrated success with student career readiness, and we want to enhance those opportunities throughout our operations.”