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Wayne Wood endorses Alvin Brown: “We cannot afford to hire a rookie”

He’s a retired optometrist, but Wayne Wood is a bold-faced name in Jacksonville for pursuits that go far beyond medicine.

Wood is the founder of Riverside Avondale Preservation and the Riverside Arts Market. He’s the driving force behind the new Friends of Hemming Park. And he’s a noted author and local historian.

Described by some political observers on the First Coast as “the king of soft power,” Wood has never held public office. But his influence is considerable, particularly among the city’s arts-and-culture advocates and downtown enthusiasts, and his support was sought by both Mayor Alvin Brown and Lenny Curry after the city’s First Election back in March.

“Lenny was in my living room the next day, and Alvin the day after that,” Wood tells

Now, after throwing his support behind mayoral candidate Bill Bishop in the city’s First Election, Wood has made a decision in the final days: for Brown.

“After having good conversations with the two candidates for Mayor, it is now clear to me that we should vote for Alvin Brown. I encourage all former Bill Bishop supporters and undecided voters to do the same,” he says in a letter provided to this reporter.

Wood weighing in late in the game is not new. Back in 2011, his ire over the way mayoral candidate Mike Hogan seemed to flip-flop over his stance on the city’s historic neighborhoods made an impact just days before the runoff.

As this May 2011 Florida Times-Union column noted:

“The noted preservationist took umbrage with a Mike Hogan mailer that sought to cozy up to his Riverside neighborhood. His howls of protest to a decades-old vote against historic neighborhoods echoed from Springfield to San Marco.”

Wood says he’s basing his endorsement on three factors: the experience of the incumbent, the city’s momentum, and the negative tone of the mayoral campaign. Excerpts:

  • “Although he made some early stumbles when he first took office, Alvin Brown has grown as a leader and has fine-tuned his administration to move this city forward.  His opponent Lenny Curry has no experience in government. Like Alvin Brown and John Peyton before him, Curry would take several years to master the complexities of running our city. We are making too much forward progress now to bring in a rookie.”
  • “Another major reason to vote for Alvin Brown is that Jacksonville is now moving in the right direction. Our Downtown is undergoing a renaissance under the Mayor’s leadership.”
  • “A third and compelling reason is the unprecedented negative campaigning by the Curry political machine. Never in my memory can I recall local political ads that have been so harsh and that have stooped so low.”

Wood had held out on endorsing either Brown or Curry, saying he wanted the candidates to take more specific positions on the city’s human rights ordinance and how taxes and spending will be handled going forward.

“No one has made me any promises to get my endorsement,” he says. “I just think this is the best choice.”

Bill Bishop took 17 percent of the total vote in March, winning in particular the historic Riverside/Avondale precincts that are now in play. Can Wood, the self-styled “arts agitator,” serve as Pied Piper in this neighborhood once again?

Says Wood: “I’ll do everything I can now to make sure this area goes to Mayor Brown.”

It’s important to note the endorsements have been flying on both sides in this race’s final stretch, with Curry drawing the support of a slew of high-profile Republicans, including former Jacksonville mayors John Delaney and John Peyton, along with Governor Rick Scott, Florida Attorney General Pam Bondi, CFO Jeff Atwater and Commissioner of Agriculture Adam Putnam.

Written By

In addition to her work writing for Florida Politics, Melissa Ross also hosts and produces WJCT’s First Coast Connect, the Jacksonville NPR/PBS station’s flagship local call-in public affairs radio program. The show has won four national awards from Public Radio News Directors Inc. (PRNDI). First Coast Connect was also recognized in 2010, 2011, 2013 and 2014 as Best Local Radio Show by Folio Weekly’s “Best Of Jax” Readers Poll and Melissa has also been recognized as Folio Weekly’s Best Local Radio Personality. As executive producer of The 904: Shadow on the Sunshine State, Melissa and WJCT received an Emmy in the “Documentary” category at the 2011 Suncoast Emmy Awards. The 904 examined Jacksonville’s status as Florida’s murder capital. During her years in broadcast television, Melissa picked up three additional Emmys for news and feature reporting. Melissa came to WJCT in 2009 with 20 years of experience in broadcasting, including stints in Cincinnati, Chicago, Orlando and Jacksonville. Married with two children, Melissa is a graduate of Northwestern University’s Medill School of Journalism/Communications. She can be reached at

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