On Sunday, the Marco Rubio for President campaign issued “Florida,” a new “web video highlighting the contrast the Florida papers have drawn between Marco and the con man Donald Trump. With Florida’s March 15 primary getting close,” the campaign release asserts, “more Floridians are rallying around Marco to be the candidate to stop Trump.”
The 1-minute, 46-second ad has two parts.
The first 46 seconds highlights a series of quotes from editorials, such as one from a paper in Pensacola lamenting Trump’s “glitzy, mainstream media hyped rush toward our state’s primary,” overlaid over sinister, minor chord music and some of the rhetorical lowlights of the Trump oeuvre, including “we have very stupid people in our country” and “the press are liars” and so on.
From there, the ad pivots, to optimistic and aspirational music familiar to fans of GOP political ads in recent decades, with Rubio delivering soaring quotes to match, making his closing argument, asking for people to vote for him, because “we are going to leave for our children what Americans always leave for their children … the single greatest nation in the history of mankind.”
Editorial quotes are overlaid over the Rubio portion of the advert, including endorsements from The Tampa Tribune and the Miami Herald.