Peter Schorsch
Ruth Herrle, who parted ways with the News Service of Florida in April, is now CEO of Ledetree, a news aggregation site.
Herrle posted the new position on her LinkedIn profile over the weekend.
The new job teams her up with former News Service co-worker Dave Royse. The two are the only names now listed on Ledetree’s online masthead.
“Ledetree combines original content and curated aggregation in order to give you intelligent information,” its ‘about’ page says.
The site’s ownership is hidden; a search for information on the website leads to an Arizona-based proxy registration company.
“From Ledetree original reporting to newspapers, to social media to law makers, to direct communication through Ledetree, we have a place for you to speak your mind, be heard and responded to by those who are of influence, and let our editors get to the truth behind the stories.”
Herrle had been publisher of the Capital-based news provider from 2008-17. It’s owned by the same company that runs State House News Service in Boston.
“Her leaving was a Boston-thing,” said one insider earlier this year, in reference to the holding company, Affiliated News Services.
The company soon announced it had hired Will Galloway, founder of The Capital Steps tracking system, “to supervise further growth.” Galloway now serves as News Service’s vice president of operations.
Herrle had ruffled feathers in the Capitol Press Corps, who had grumbled she had “hijacked” the annual Press Skits.
Some Press Corps members were flustered with the sale of high-priced tables to lobbying firms — the same firms the press criticizes for lavishly contributing to state politicians.
