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‘New ideas’ spot launches with $2.2M ad buy from Rick Scott

Gov. Rick Scott is continuing his aerial onslaught against U.S. Sen. Bill Nelson, with a $2.2 million budget for “New Ideas,” a spot launched Tuesday.

The segment, on both television and digital formats, spotlights the “lack of enthusiasm” Florida voters have with Nelson, whose career in politics and slender volume of legislative achievements has been a major talking point for Scott’s team this spring.

The ad features various “Floridians” marveling at Nelson’s tenure, with lines like “He started in politics in 1972. That’s just a little bit less than I am old … and I’m no spring chicken.”

The rollout comes on the same day that Nelson’s team released its first digital spot.

Stars,” narrated by Nelson, focuses on what his campaign calls “his fight for Florida values in the U.S. Senate.”

“Bill Nelson has worked his entire career to put the people of Florida first,” Nelson campaign manager Marley Wilkes said in a statement. “He stands up for the values that make Florida great, and in the U.S. Senate he puts politics aside and focuses on doing what’s right for the people of our state because that is who he cares about. That’s why Floridians know Bill has their back and that he’ll keep fighting every single day to help create a future that works for every family and every child.”

Despite this buy, and a $2.2 million buy from Chuck Schumer‘s Senate Majority PAC, reports are that Nelson’s campaign will stay mostly dark until the fall.

Meanwhile, it’s clear that Gov. Scott will fill the void until Nelson goes on TV, as he continues a robust series of ad buys.

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