It’s on: As Donald Trump launches campaign, the attack ads against him begin

Immigrant children walk outside at the Homestead Temporary Shelter for Unaccompanied Children.

By the time President Donald Trump takes the stage in Orlando Tuesday with Vice President Mike Pence to officially launch their 2020 reelection campaign, the opposition campaign officially launches in Orlando with the first attack ads.

American Bridge, the national Democratic group that backed Hillary Clinton in the 2016 election, is launching a radio commercial Tuesday on the popular music streaming service Pandora that brings up audio reminders of refugee families being separated at the border and children being put in cages.

Most of the commercial is recorded audio of young children crying “Mama” and “Papa” in terror and anguish.

The 30-second ads, “Heartbreaking: The Admin Still Puts Kids in Cages,” run in Orlando not just on the date of Trump’s Orlando rally, but on the first-year anniversary of ProPublica publishing audio of crying children who had been separated from their families. American Bridge began airing the commercial as a five-figure media buy that started last week in Iowa.

One year later, American Bridge notes in a news release, the policy to separate families still stands. It is a policy that surveys show is popular only among Republicans.

“Nothing sums up Donald Trump’s presidency more than him kicking off his reelection campaign on the anniversary of this horrific audio becoming public,” American Bridge Vice President Shripal Shah stated in the news release.

“While Trump’s time in office has been exclusively defined by controversy, scandal, and corruption, the cries of these children represent what was unquestionably the lowest point of the Trump presidency.

“Trump may think people have moved on from this horrific moment in our country’s history, but we aren’t going to let people forget.”