Forbes’ most-valuable list not kind to Florida sports franchises

raymond-james-stadium
Not a single one of Tampa Bay’s three major franchises made the top-50 list.

Forbes’ 2019 list of the world’s most valuable sports franchises is an embarrassment of riches, from the top-ranked Dallas Cowboys to the 50th-ranked New Orleans Saints. But you’ll be hard-pressed to find Florida teams on the list.

Just two of the nine major pro teams to call Florida home made this year’s list: the Miami Dolphins, 33rd in the world with an estimated value of $2.6 billion; and the Jacksonville Jaguars, 49th in the world with an estimated value of $2.1 billion.

Not a single one of Tampa Bay’s three major franchises made the top-50 list, including the Tampa Bay Buccaneers, ranked 12th in the world back in 2010.

More bad news for the Bucs’ owners, the Glazers: their Manchester United franchise was one of only two in this year’s top-50 to lose value from 2018. Forbes estimated ManU was down 8% from last year to a $3.8 billion valuation in 2019, sixth in the world overall.

ManU was the first franchise in the world to crack the $3 billion mark back in 2013, but it hasn’t enjoyed a smooth ride in recent years under the Glazers, even as franchise values soar across-the-board due to lucrative media deals.

It’s not likely the Glazers are hurting, however, as Forbes last fall estimated the Buccaneers — even as one of the NFL’s least valuable franchises — were worth an even $2 billion.

The Cowboys topped Forbes’ 2019 list at $5 billion, with the New York Yankees and Real Madrid following at $4.6 billion and $4.2 billion, respectively.

A $2 billion valuation, enough to top the Forbes’ list in 2012, no longer makes the cut. Even teams without much of a track record of winning are raking in the profits; the Arizona Cardinals, Brooklyn Nets, and Oakland Raiders all surpassed $2.1 billion valuations this year.

Other Florida franchises have seen their Forbes estimates grow as well: the Tampa Bay Rays and Miami Marlins were valued at $1B each earlier this year, 29th and 30th in MLB, respectively; the Miami Heat ($1.8B) and Orlando Magic ($1.3B) were the NBA’s 10th- and 23rd-most valuable franchises, respectively; while the Tampa Bay Lightning ($445M) and Florida Panthers ($295M) were the NHL’s 21st and 30th-most valuable franchises, respectively.

Every Florida team is believed to be worth significantly more than it was when it was last sold.

Noah Pransky

Noah Pransky is a multiple award-winning investigative reporter, most recently with the CBS affiliate in Tampa. He’s uncovered major stories such as uncovering backroom deals in the Tampa Bay Rays stadium and other political investigations. Pransky also ran a blog called Shadow of the Stadium, giving readers a deep dive into the details of potential financial deals and other happenings involving the Tampa Bay- area sports business.



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