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Personnel note: Adam Goodman joins Ballard Media Group

Goodman was President of The Victory Group for 28 years.

Ballard Partners is growing.

Earlier this week, the firm announced it had hired one of the nation’s best-known media consultants to work in its strategic communications practice, Ballard Media Group.

Adam Goodman has been in the media consulting game for 40 years, 28 of them as President of The Victory Group. There, he crafted successful campaigns for clients such as the The Seminole Tribe of Florida, Bacardi, the National Football League and the University of South Florida, among others.

Goodman has also worked with celebrities to advance issues and causes, including Robert De Niro, James Earl Jones, Katie Couric and Bob Barker.

Some added prestige: he was the first Edward R. Murrow Fellow at Tufts University’s Fletcher School. He was also twice named to Florida Trend’s “500 Most Influential Business Leaders” list, and the Tampa Bay Times has named him a “media icon.”

“Adam Goodman is one of the very best media consultants in America and has amassed a stunning record of victories for his many clients for almost three decades,” firm founder Brian Ballard said. “His creative brilliance will help Ballard Media Group’s clients deliver impactful messages that move public opinion.”

Goodman added, “I am delighted to join Ballard Media Group and its great team, and am looking forward to helping our clients with their strategic communications initiatives. In this cacophonous media environment, crafting and delivering effective messaging is more important than ever for our clients, and that is exactly what we will deliver for them.”

Ballard Media Group launched earlier this year as “a bipartisan, full service, multidisciplinary strategic communications division that brings together the talents of professionals with unrivaled real-world expertise.”

The media shop followed the firm’s expansion into Washington D.C. in 2017.

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