Nikki Fried spotlights COVID-19 awareness campaign ahead holidays
Nikki Fried.

The relaunch comes as Floridians travel ahead of the holiday season.

With a new COVID-19 variant on the rise, Agriculture Commissioner Nikki Fried is doubling down on the department’s public awareness campaign against COVID-19.

Dubbed “Be Smart Florida,” the initiative aims to remind Floridians of “common-sense” ways to stop the virus’ spread. Fried, a Democratic gubernatorial contender, first launched the campaign in August 2020.

Smart is an acronym:

S: Social distance when indoors.

M: Mask up when unable to social distance.

A: Always wash your hands.

R: Remember to throw away disposable protective equipment.

T: Take advantage of free COVID testing and safe and effective vaccines.

In a press release, Fried pointed to a World Health Organization study that says masks reduce the spread of COVID-19 by 85%. The same report, meanwhile, says social distancing efforts reduce spread by 82%.

Fried also stressed the importance of vaccines and booster shots. More than 14.6 million people have been vaccinated in Florida since the pandemic’s onset, according to the latest Florida Department of Health data.

The relaunch comes as Floridians travel ahead of the holiday season.

“We can keep our economy open and thriving and our communities safe if we work together — so let’s Be SMART & Get Vaxxed, Florida!,”  she said in a press release.

Upon launching the program in August, Fried enlisted high-profile figures such as Congress members and professional athletes — including Miami Heat and Miami Dolphins stars — to promote public health measures.

The initial August announcement came days after Gov. Ron DeSantis reintroduced his COVID-19 state guidelines and recovery plans — such as reopening schools — under the banner of “One Goal, One Florida.”

Fried is among the most outspoken critics of DeSantis and his handling of the pandemic. At the time, she reiterated her calls for a statewide mask mandate and urged DeSantis to slow the state’s reopening process.

More information about the campaign is available online.

Jason Delgado

Jason Delgado covers news out of the Florida State Capitol. After a go with the U.S. Army, the Orlando-native attended the University of Central Florida and earned a degree in American Policy and National Security. His past bylines include WMFE-NPR and POLITICO Florida. He'd love to hear from you. You can reach Jason by email ([email protected]) or on Twitter at @byJasonDelgado.


  • Impeach Biden

    December 23, 2021 at 6:53 am

    The irrelevant one trying somehow to gain some relevance. Dear Ms Consumer Affairs, why don’t you comment on the enormous increase in fuel prices since Biden took office? After all your name is plastered on every gas pump in the state of Florida.

  • Asking for a Friend

    December 23, 2021 at 8:11 am

    What is the COVID-19 protocol for passing a joint?

  • Not For Florida

    December 23, 2021 at 8:42 am

    Ok Fried you said it plain as day. Mask requirements statewide and slow the economy of the state down by slowing down reopening. Spoken like all the other Democratic state Governors….That Certainly is not what Florida Americans Want!!!

  • Tom

    December 23, 2021 at 9:37 am

    Yes, maybe the fraud should host a session on ethical filings of campaign disclosures snd additional earnings when serving in elected office. Also, a cannabis session on proper filing and ethics on revenue collected.

    Lastly, a ethical training on making unsubstantiated with no proof or documentation of scurrilous charges.

Comments are closed.


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