Phil Ammann
Tallahassee-based Moore Communications Group is expanding its social media reach westward with the acquisition of Financial Social Media in Denver.
MCG is a nationally ranked integrated communications, branding and public relations firm offering services from full-scale branding and advertising to crisis communications and Hispanic outreach. Founded in 2010 by Amy McIIwain, FSM specializes in digital and social strategy for the financial services industry.
“Social media is a critical component in any integrated communications campaign,” MCG’s CEO Karen Moore said. “This acquisition provides additional opportunities for our clients to benefit from MCG’s integrated communications approach to solving client challenges and the power of social media to drive results.”
With a deep understanding of Financial Industry Regulatory Authority and U.S. Securities and Exchange Commission compliance requirements, FSM has worked with a broad range of clients, including Jackson National Insurance, Transamerica Financial Advisors, LPL Financial, Lincoln Financial Distributors and others. McIlwain, a renowned social media expert and author, will continue as MCG vice president of digital and social strategy.
“As traditional paid, owned and earned channels are converging, social media is at the very center influencing every aspect of communication,” McIIwain said in a statement. “I’m thrilled to be joining the nationally recognized firm MCG to amplify reach and engagement for our clients.”
With the new acquisition, MCG hopes to expand into the financial sector with a stronger presence in the west with an additional location in Denver.
“FSM has been a pioneer in the industry by being focused on its client’s business outcomes as a result of digital strategies,” MCG President Terrie Ard said. “The addition of FSM to our integrated services, with its strong digital and social capabilities, will certainly give us an edge in our ability to service clients across the nation.”
