Lobbying compensation: Ballard Partners approaches $8.5M in Q2

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Overall earnings could have topped $11.21M in Q2.

With nearly $8.5 million in earnings, Ballard Partners snagged the No. 2 spot in Florida Politics’ lobbying firm rankings for the second quarter.

The firm founded by Brian Ballard collected more than $4.94 million in legislative lobbying pay and reeled in $3.54 million lobbying the executive branch — the best total of all firms on that side of the fence.

The $8.5 million haul follows up on a $9 million performance in the first quarter. Three months later, Ballard Partners remains the only lobbying firm ever to cross the $9 million mark in quarterly revenues.

Their Q2 Tally team, led by Managing Partner Abby Vail: Michael Abrams; former Florida CFO Jeff Atwater; Brady Benford; Carol Bracy; Christina Brodeur; Bradley Burleson; Robert Burleson; Jennifer Busby; former DeSantis Deputy Chief of Staff Courtney Coppola; Ana Cruz; former Jax Mayor Lenny Curry; former Rep. Jose Diaz; former Secretary of Economic Opportunity Dane Eagle; Jordan Elsbury; Mathew Forrest; Jan Gorrie; Christopher Hansen; John Johnston; Todd Josko; former DeSantis Chief of Staff Adrian Lukis; Carlos Ramos; Monica Rodriguez; Katherine San Pedro; Justin Sayfie; Tola Thompson; Courtney Whitney; and Amy Young.

The international firm’s $8.5 million second quarter represents an increase of more than 10% from the $7.6 million it reported for the same quarter last year.

Ballard Partners also continued representing several clients that broke the $50,000 cap on range reporting. It touts eight contracts in the $50,000-plus range — seven in the Legislature and one more in the executive. The firm’s top Q2 client was Extremity Care, which paid $250,000 overall, split evenly across Ballard’s reports. Advanced Rx Pharmacy ranked No. 2 with $98,000 overall.

A handful of Fortune 500s are also listed on the firm’s list of 300-plus Florida clients, including Amazon, one of a half-dozen companies worldwide with a trillion-dollar-plus market cap. County and municipal governments are also a revenue driver, as are some of the largest state universities in Florida — Ballard Partners represents the University of Florida, the University of Central Florida, Florida Atlantic University and Florida Agricultural and Mechanical University, which have a combined student body of more than 160,000.

Florida Politics estimates lobbying pay based on the middle number of the per-client ranges firms listed on their compensation reports. Contracts are reported in $10,000 increments up to $50,000. Firms are also required to register overall earnings ranges. However, firm-level ranges top out at $1 million, a hurdle most firms in the Top 10 — including Ballard Partners — easily clear.

Based on Ballard Partners’ per-client ranges, the firm’s overall earnings could have topped $11.21 million in Q2 — $6.28 million in the Legislature and $4.93 million in the executive branch. If the firm keeps pace in the second half of 2024, its earnings would approach the $36 million mark, which is well above the $31 million it collected in 2023.

Florida lobbyists and lobbying firms faced a Aug. 14 deadline to file compensation reports for the period covering April 1 through June 30. Compensation reports for the third quarter are due to the state on Nov. 14.

Drew Wilson

Drew Wilson covers legislative campaigns and fundraising for Florida Politics. He is a former editor at The Independent Florida Alligator and business correspondent at The Hollywood Reporter. Wilson, a University of Florida alumnus, covered the state economy and Legislature for LobbyTools and The Florida Current prior to joining Florida Politics.


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