Florida Politics - Campaigns & Elections. Lobbying & Government.

Blake DowlingMarch 20, 2018

Have you heard of Cambridge Analytica or psychometrics? I weighed in on the topic in 2017 after the election. Psychometrics follows online traits and data collection from social media versus old-school methods of gathering information like a questionnaire. The goal of gathering this info is to develop predictive models of behavior so that you might […]

Blake DowlingNovember 5, 2017

The last presidential election was unlike any in my lifetime. All predictions and polls wrong. FBI investigation right before Election Day. Crude language about women right before the election. A rogue candidate vs a political elitist. New revelations of social media ads bought by the Russians to influence voters. The experts got it wrong, the […]

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Tag: Psychometrics

Blake Dowling: Facebook’s brand takes another beating

Blake Dowling: Elections, psychometrics and social media’s dark side