Phil Ammann
Sachs Media Group is tipping its stylish fedora to Don Draper and all the other Mad Men.
Florida’s leading independent public relations firm is marking an end of an era — the final seven episodes of Mad Men, which began airing this week.
In honor of the popular AMC show, SMG produced a miniseries of three 30-second TV spots, each calling to mind the best, stylish series ever about the early days of the advertising (and PR) industry.
Mad Men, set in the 1960s at the fictional Sterling Cooper advertising agency, ends its seven-season run on May 17.
Produced to recall classic advertising from TV’s first Golden Era, the ads succeed on several levels, not least of which being active promotion for the firm and a tribute to products and services of days gone by: ladies hair dryers, spray deodorant and vibrating tabletop football games.
SMG Mad Men-style ads also serve as what SMG chief Ron Sachs describes as, “A climactic focus on our pronounced ability to layer in a modern mix/integrated set of tactics and strategies to help clients ‘break through’ the clutter with their issue, idea, product or service.”
Produced in collaboration with Gary Yordon, of the Zachary Group, and Evolution Media, which conceived and produced a series of three spots, the spots deliver precisely what SMG envisioned.
The ads will run alternately during the seven final Mad Men episodes in the Tallahassee region, SMG’s home base.
All three spots are now available on YouTube.
