Email insights: Charlie Crist brings breath of fresh air, real value to inboxes

GODDESSEY boutique (Large)

As the 2016 campaign begins to take off, one political-ish email emerges as a real breath of fresh air.

In a letter to supporters, Charlie Crist announced the latest venture of his wife, former Florida First Lady Carole Crist — an upscale brick-and-mortar clothing store.

GODDESSEY boutique, the former governor says, is a “beautiful beach and resort wear boutique in our home of downtown St. Petersburg, Florida.”

Located on St. Pete’s tony waterfront business district, the shop is at Parkshore Plaza, near Parkshore Grill. Several sharp-eyed readers might recognize the location as Crist’s old campaign headquarters for his 2010 U.S. Senate bid.

“I could not be prouder of how fantastic it looks!” Crist writes.

Carole Crist is no stranger to entrepreneurship. For several years, she played a role in her family’s New York costume business and had incorporated her own company — Goddessey LLC — in 2010.

Unlike an avalanche of candidate money pitches sure to come in the (very near) future, Crist’s email offers readers tangible value: those who mention the message will receive 25 percent off their first purchase.

As inboxes fill with promises from politicians shilling for votes, it is refreshing to see (at least) one email with some real significance – helping a newly launched small business get off the ground.

Good luck to them both.

Phil Ammann

Phil Ammann is a Tampa Bay-area journalist, editor and writer. With more than three decades of writing, editing, reporting and management experience, Phil produced content for both print and online, in addition to founding several specialty websites, including His broad range includes covering news, local government, entertainment reviews, marketing and an advice column. Phil has served as editor and production manager for Extensive Enterprises Media since 2013 and lives in Tampa with his wife, visual artist Margaret Juul. He can be reached on Twitter @PhilAmmann or at [email protected]


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