Email insights: Ron DeSantis offers limited edition sticker

DeSantis

“Don’t it always seem to go … That you don’t know what you’ve got .. Till it’s gone.”

Those lyrics from Joni Mitchell, quoted in a Janet Jackson song from the 1990s, apply to the latest fundraising gimmick from the Ron DeSantis campaign, in the form of a limited-edition “made in the USA” bumper sticker.

These might be gone before you read this, of course. The email subject header says there are only 50 left; the body of the email claims there are only 20. A $16 minimum donation secures these stickers, which are individually numbered and theoretically collectible.

Jacksonville residents remember the last time a candidate pushed out a fundraising email tied into bumper stickers. Lenny Curry used the same tactic; of course, his stickers were $15, but they lacked the individualized collector-friendly numbering.

Perhaps his campaign team will adopt that for 2019?

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A.G. Gancarski

A.G. Gancarski has been the Northeast Florida correspondent for Florida Politics since 2014. He writes for the New York Post and National Review also, with previous work in the American Conservative and Washington Times and a 15+ year run as a columnist in Folio Weekly. He can be reached at [email protected] or on Twitter: @AGGancarski



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