Jim Rosica
Tony Marshall has left Florida’s nursing home advocacy group to become head of a similar organization in the Peach State.
Marshall, who started on Monday, now is president and CEO of the Georgia Health Care Association (GHCA), according to a news release. The association is located in Stockbridge, about 20 miles south of Atlanta.
He had been senior director of reimbursement at the Florida Health Care Association in Tallahassee.
Both organizations advocate for nursing homes, assisted living facilities and others who care for the elderly and people with disabilities.
“Marshall’s breadth of long-term care experience will provide one of the greatest impacts to GHCA, its members, and the people it serves throughout Georgia’s communities,” said Norma Jean Morgan, chair of the GHCA Board of Directors. “I look forward to seeing the progress and success that he will most certainly bring to this organization.”
The GHCA’s prior president was paid about $313,000 yearly, according to financial disclosures on file with the Internal Revenue Service. Marshall’s last reported salary at the Florida association was $192,000.
Marshall “has more than 25 years of experience in the health care industry, with over 16 years in association management, and also brings experience and knowledge from the long term care provider perspective,” the news release said.
He also has been vice president of reimbursement at ServiceMaster Diversified Health Services in Memphis, Tennessee. He graduated from Virginia Tech with a degree in accounting.
“It is with tremendous enthusiasm and gratitude that I take on a leadership role” at GHCA, Marshall said.
Marshall succeeds former president and CEO Jon Howell, who stepped down in May amid turmoil within the organization, according to a report by Georgia Health News.
At the time, a GHCA spokesman said there was “a difference of opinion on an internal policy matter.”
A spokeswoman for the Florida Health Care Association did not respond Monday to an email seeking comment on Marshall’s departure.
Updated Tuesday: “FHCA will continue tapping into the expertise of our leaders and many members who best understand the intricacies of how to navigate Medicaid reimbursement for nursing centers and operate in a managed care environment,” said Emmett Reed, FHCA Executive Director.
“We are confident that in our search process we will identify an outstanding, knowledgeable individual whose experience in our issues will reflect a deep understanding of the culture of a member-driven association.”
