Email insights: Carlos Lopez-Cantera uses “The Force” to attract fans with “Star Wars” screening

star wars lopez-Cantera

“Star Wars” mania hits Florida’s U.S. Senate race.

“The force is with our campaign, and for that, we want to say thank you,” says a new email from Lt. Gov. Carlos Lopez-Cantera.

For a lucky few that means a chance to join the Republican Senate hopeful for a preview of “Star Wars: The Force Awakens” in Miami.

As a “huge Star Wars buff,” Lopez-Cantera is holding a Star Wars Watch Party on Thursday – one day before the highly awaited saga hits theaters nationwide. Afterward, there will be a campaign reception.

Donations are requested, but not necessary to enter the contest. Entries will be accepted online through 4 p.m. EST the day before: Wednesday.

Lopez-Cantera is not the first to energize voters by tapping into “The Force” surrounding the upcoming Star Wars epic.

Democratic congressman and self-proclaimed “Jedi Master” Alan Grayson also appealed to followers – those who are also Star Wars aficionados – in a November blog post to “help … beat the GOP’s Sith-like hold on Washington, DC, by giving $3 or more, to save our Republic.”

Nevertheless, Lopez-Cantera, who could face Grayson in the 2016 Senate race, is really bringing the goods with an actual screening of the film – hours before the rest of the country.

And for die-hard Star Wars fans – some already waiting in line at theaters – having the advantage of seeing “The Force Awakens” before everyone else (even if it’s a few hours) could be all it takes to take them over the edge – and into the voting booth next year.

Phil Ammann

Phil Ammann is a Tampa Bay-area journalist, editor, and writer with 30+ years of experience in print and online media. He is currently an editor and production manager at Extensive Enterprises Media. Reach him on Twitter @PhilAmmann.



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