Phil Ammann
Democrat Tim Canova has brought on the same consulting firm that made the iconic ads for Bernie Sanders‘ 2016 presidential campaign.
Canova, a first-time candidate, is running against incumbent Rep. Debbie Wasserman Schultz in the Aug. 30 Democratic primary in Florida’s 23rd Congressional District.
Gabriel Debenedetti of POLITICO is reporting Tad Devine, Mark Longabaugh and Julian Mulvey — the team behind Sanders’ much-praised media presence — will be now working with Canova. Devine Mulvey Longabaugh (DML) were the creatives behind such spots as Sanders’ “America” ad, a key driver in Sanders’ rise to prominence against Hillary Clinton.
The move is also the latest indication Sanders supporters are hoping to unseat Wasserman Schultz. Outrage over leaked emails showing favoritism led to her resignation as chair of the Democratic National Committee this week.
A significant boost for Canova, it is also another step in Sanders’ “political revolution” after ending his presidential campaign. Since entering the race, Canova has raised millions of dollars for his run against Wasserman Schultz, a popular incumbent. Previously, Sanders had endorsed Canova and supported his fundraising efforts, and now his supporters are beginning to turn attention toward down-ballot races.
Debenedetti notes that Sanders supporters are looking toward Canova’s candidacy — and the addition of DML — as a tangible symbol of Wasserman Schultz’s failed leadership at the DNC.
