Consumers for Smart Solar spends more than $500K on advertising in one week

solar power commercial (Large)

The group backing the solar power amendment spent more than $760,000 in one week.

State records show Consumers for Smart Solar spent $761,758 between Sept. 17 and Sept. 23, the most recent campaign finance reporting period. Records show the organization spent $507,400 on advertising and $202,349 on direct mail during the one-week reporting period.

Consumers for Smart Solar launched a direct mail campaign in September. The mailers encourage Floridians to support the solar amendment and call it a “straightforward plan that encourages solar.”

The amendment is backed by the state’s major electric companies, and outlines the rules for solar power in the Sunshine State. It would put existing law dealing with the rights of homeowners and businesses to own or lease solar equipment into the state constitution.

The organization raised no money during the one-week fundraising period. Consumers for Smart Solar has raised nearly $21.2 million, and had about $2.4 million cash-on-hand.


Jenna Buzzacco-Foerster


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