Palm Beach County veggie-pocalyse requires #FreshThinkingFromFlorida

veggies

In Palm Beach County, millions of pounds of vegetables are unpicked, plowed under, and rotting in the fields not far away from large populations of undernourished children.

The weather this growing season was everything it needed to be for a bountiful harvest Florida’s growers can be proud of. But the “agricultural economics” that forced growers to abandon their crops are an embarrassment to a state that claims to be creative and compassionate.

The Palm Beach Post’s Susan Salisbury explains: “Perfect weather has resulted in a bountiful crop that’s caused a glut on the market and low prices. Demand is down. Winter storms have kept people out of grocery stores and restaurants along the nation’s East Coast where much of Florida’s produce would normally be sold.

“Meanwhile, Mexico has become a year-round producer of cheap tomatoes and also experienced ideal growing conditions and huge crops as have Arizona and California. Florida’s agricultural industry is wondering why the much-touted buy-local movement isn’t helping more.”

You can’t blame growers for cutting their losses when the market tanks. They donate as much as they can to food banks, and heaven knows the food banks need all the donations they can get. The holiday season, with its surge of volunteers bearing hams and turkeys, comes to an end, while lines outside the food banks remain endless.

But it takes more than a thousand points of light to do the picking, washing, packing and driving to get healthy Florida produce into the stomachs of people who survive on heavily subsidized diets of sugar and grease. So, the growers give the crops they have lovingly tended a kill shot of herbicide and plow ’em under.

Food banks are hoping to expand their capacity to safely store produce and bring it directly to people who need it. But like growers, they have very little manpower and no margin for error.

A state that markets itself as America’s best place to do business needs an “agricultural economics” that provides a living to farmers and healthy meals to hungry children. This is an excellent opportunity for Florida’s Innovators, Job Creators, Entrepreneurs, and Leaders With a Sense of Statewide Community to do some meaningful marketing by putting their heads together and serving up a plate of Creativity Primavera.

Florence Snyder

Florence Beth Snyder is a Tallahassee-based lawyer and consultant.



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