Senate votes to allow beer ads in theme parks, ‘merlot to go’

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Florida senators passed a bill Wednesday that would allow advertising by beer companies in the state’s theme parks.

The measure (SB 388), sponsored by Republican Sen. Travis Hutson of Elkton, received only one ‘no’ vote from Sen. Kelli Stargel, a Lakeland Republican.

It eases the state’s “tied house evil” law by allowing ads, which could include a beer company sponsoring a concert or festival within a park. Universal Orlando has supported the bill.

Some beer industry representatives had privately complained. However, they “fear being extorted by the theme parks.”

“We do a lot of business (with them), and we kind of see a situation where they say, ‘We do such-and-such theme night, but now we’d like you to pay for it,’ by sponsoring it,” said one. “(W)e all feel like we’ll be put over a barrel.”

The bill also repeals a state law to permit wine bottles of all sizes to be sold.

That includes the “Nebuchadnezzar,” which hold 15 liters, or the volume of 20 standard wine bottles.

Further, it would repeal another state law that requires diners to order and consume a full meal — “consisting of a salad or vegetable, entree, a beverage, and bread” — before they can take home an opened bottle of wine.

It extends the “merlot to go” legacy of the late Senate President Jim King‘s 2005 measure that first legalized carryout wine.

The bill now heads to the House. Its version (HB 423) still has not been heard by the Commerce Committee, its last panel of reference.

Jim Rosica

Jim Rosica is the Tallahassee-based Senior Editor for Florida Politics. He previously was the Tampa Tribune’s statehouse reporter. Before that, he covered three legislative sessions in Florida for The Associated Press. Jim graduated from law school in 2009 after spending nearly a decade covering courts for the Tallahassee Democrat, including reporting on the 2000 presidential recount. He can be reached at [email protected].



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