SalterMitchell launches ‘Fluent in Floridian’ podcast

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There’s a new podcast on the block.

SalterMitchell is launching Fluent in Floridian, a new podcast featuring state leaders talking about issues important to the people of Florida and the people who visit the Sunshine State each year.

The podcast will tackle issues like economic development, environmental protection, transportation, tourism, politics and taxes. Released weekly, each episode features interviews with political leaders, influences and innovators from around the state.

“News is consumed so quickly now that it’s become hard to get to know our leaders and understand their motivations, so we’ve created a show that allows listeners to hear more than simply soundbites,” said Chris Cate, the podcast’s host and the senior public affairs director at SalterMitchell. “Fluent in Floridian is conversational, much like NPR’s Fresh Air, except we’re talking to Florida’s top leaders, innovators and influencers about their backgrounds and visions for our state.”

The podcast launched Tuesday, with SalterMitchell releasing episodes featuring interviews with Florida State University President John Thrasher, Audubon Florida Executive Director Eric Draper, Tampa Bay Times Political Editor Adam Smith, and Sally Bradshaw, a longtime senior advisor to former Gov. Jeb Bush.

Future episodes include interviews with Tallahassee Mayor Andrew Gillum; FloridaPolitics.com Publisher Peter Schorsch; Florida Chamber of Commerce Chairman Syd Kitson; Attorney General Pam Bondi; ACLU of Florida Executive Director Howard Simon; and Craig Pittman, a Tampa Bay Times reporter and New York Times bestselling author.

Cate knows a thing or two about the inner workings of the capital city. He served as spokesman and speechwriter for former Gov. Charlie Crist, and as communications director for CFO Jeff Atwater and Secretaries of State Kurt Browning and Ken Detzner. He was also helped implement communications strategies for the Florida Department of Environmental Protection, Florida Department of Transportation and the Florida Agency for Workforce Innovation.

Prior to joining SalterMitchell, he served as vice president of corporate communications for 180 Communications, where he led media relations efforts and conducted media training and social media etiquette around the country.

April Salter, the company’s president and COO, and Peter Mitchell, the company’s chairman and chief creative officer, serve as the show’s executive producers.

Episodes are available on www.FluentinFloridian.com, or you can subscribe on Apple podcasts or on your Android devices.

Staff Reports



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