Drew Wilson
The committee backing Senate Democrats released a series of attack ads Tuesday against Gov. Rick Scott, who is widely considered to be U.S. Sen. Bill Nelson’s top challenger in 2018.
The Democratic Senatorial Campaign Committee campaign includes a trio of “bumper ads,” known as a “bumper flock” when viewed in order. The ads are short-format, unskippable and play across Google platforms such as YouTube.
The committee is also putting a more traditional 30-second ad from earlier this year back into circulation. That ad, called “The Price,” depicts parents selling their possessions to care for their sick child.
The three six-second-long anti-Scott bumpers, which DSCC said are the first of its kind this cycle, depict a son texting his mother about health insurance from an emergency room. The teen asks his mother what type of health insurance the family has, and she responds with “I’m sorry honey, we don’t”
“It’s going to be $$$$$. Why is it so expensive???” the son writes in the third ad. The mother responds with a link to a Miami Herald article titled: “Rick Scott Says He’s Helping Trump Craft Replacement Health Care Plan.”
DSCC said the bumpers are part of a six-figure digital ad buy and are “optimal for delivering critical messages while keeping viewer’s attention, especially across mobile platforms.” The ads will trigger in order ahead of YouTube videos or internet searches.
“The Republican’s health care plan is striking Americans families in their everyday lives and in their most challenging moments — spiking their costs and stripping away coverage they are depending on, so big insurance companies can get another tax break,” said DSCC’s David Bergstein. “This message reaches voters over a series of direct and compelling spots that tell the story of how Rick Scott’s agenda has hurt Floridians and their families.”
Scott, who is termed-out as governor, hasn’t formally declared for the SWillenate race and has remained tight-lipped about when he will decide whether or not to run.
“I’ve always said the same thing: It’s 2017. The race is in 2018. I won’t make a decision until later,” Scott said in an interview earlier this year.
View the ads below:
