Peter Schorsch
The history of technology is replete with name changes: What began as “BackRub” is now Google, for example, and “Confinity” is now better known as PayPal.
Add another to that list, as the Florida Cable Telecommunications Association (FCTA) will now be known as Florida Internet & Television (FIT).
Brad Swanson, the group’s president and CEO, unveiled the new brand Wednesday.
“We would like our friends in the legislative and government sectors to know how our member companies are leading the evolution of how people connect to the world around them,” Swanson said in a statement, “from content streaming and virtual reality innovations, to telehealth and home automation.”
The change comes just over a year after Swanson joined the organization to help it advocate more effectively in Florida’s legislative, regulatory and political arenas.
“Our previous name and brand needed an update to reflect the high-speed, online, cutting-edge technology our members provide to millions of Florida residents, businesses and visitors,” he said. “We look forward to using our new brand to communicate our industry’s unrivaled economic, charitable and technological value we create in every corner of this state.”
So what’s next? Swanson said the association’s new look and feel will be accompanied by a “broader communications strategy” to align with those of its members, all high-tech companies that have grown beyond solely providing traditional cable services.
Also of note: The association’s public affairs television show, Capital Dateline, is also getting a makeover. It’ll debut as FITv early next year.
It will remain “a one-of-a-kind program reaching Florida’s top influencers with the leading updates and issues that are shaping our state,” Swanson said.
FIT’s new website is www.internetandtvfl.com and Facebook, Twitter and LinkedIn accounts all have been changed to @FLInternetTV.
