Delay sought in Morgan & Morgan false advertising case

Morgan & Morgan TV ad

The Pennsylvania law firm suing the Orlando-based Morgan & Morgan law firm on a false advertising claim is asking a federal judge to postpone a hearing in the case.

The Rosenbaum & Associates personal injury firm, which filed suit in Philadelphia, wants more time for its expert to review copies of Morgan & Morgan’s television commercials. (A previous story is here.)

The firm on Monday asked for a Jan. 4 hearing on its motion for preliminary injunction to be moved to some time in February, court records show.

Rosenbaum & Associates alleges that Morgan & Morgan’s well-known ads, found on billboards and buses all across Florida, are “misleading” potential clients in the Keystone State.

According to the suit, the ads wrongly give the impression that Morgan & Morgan “actively litigate(s) claims in Pennsylvania” when its personal-injury practice there is actually “non-existent or minimal.”

Morgan & Morgan—founded by attorney and entrepreneur John Morgan—began in Florida and now has offices in 10 other states, including Pennsylvania, according to its website.

Among its counterarguments: Rosenbaum & Associates “still has not presented any evidence of harm caused by (Morgan & Morgan’s) allegedly misleading advertisements.”

The Rosenbaum firm says Morgan’s ad campaign is hurting their business and violates federal law governing false advertising and unfair competition.

The firm seeks a court order forbidding Morgan & Morgan from further advertising in the Philadelphia region and payment of revenue lost, among other things, including punitive damages.

Jim Rosica

Jim Rosica is the Tallahassee-based Senior Editor for Florida Politics. He previously was the Tampa Tribune’s statehouse reporter. Before that, he covered three legislative sessions in Florida for The Associated Press. Jim graduated from law school in 2009 after spending nearly a decade covering courts for the Tallahassee Democrat, including reporting on the 2000 presidential recount. He can be reached at [email protected]


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