Staff Reports
R. Scott Shalley, president and CEO of the Florida Retail Federation, has been selected to join the VISIT FLORIDA Board of Directors effective immediately, the group announced Monday.
“I’m honored to join the VISIT FLORIDA Board of Directors, and I want to thank Chair Maryann Frenec and the rest of the board members for this opportunity,” Shalley said in a statement.
“Retail and tourism go hand-in-hand, and having Florida continue to set records for the number of tourists, almost all of whom leave our state with more than what they came with, is great news for our members and our industry as a whole.”
VISIT FLORIDA’s 31-member Board consists of 16 regional seats appointed to represent all geographic areas of the state, and 15 additional seats that represent key sectors of the Florida tourism industry, a press release explained.
The VISIT FLORIDA Board of Directors is the organization’s private sector governing body that, along with the members of its 11 committees, provide guidance, input and insight into the evolution of VISIT FLORIDA’s marketing programs.
The Florida Retail Federation is the state’s premier trade association celebrating more than 80 years of supporting the Sunshine State’s retail industry.
