Jeremy Matlow, one of five candidates running for Seat 3 on the Tallahassee City Commission, released his second video ad of the campaign cycle this week.
“We’re proud to share our bold vision for a City that works for everyone. It reflects our people-powered, grassroots approach to building a winning campaign,” Matlow said in announcing the new video. “Whether it comes to growth management, affordable housing, or making our CRA work properly again, we are challenging the status quo and bringing the people’s voice to City Hall.
“From the way we run our campaign, to the way we’ll collaborate with our neighborhoods on all sides of the City to run our local government, we want people to know we’re doing things differently — business as usual just won’t do any longer.”
The 80-second video, titled “Tallahassee is my home,” features Matlow describing his fondness for the city he grew up in before pitching himself as a much-needed change agent for City Hall.
“Tallahassee is my home. I grew up here. I graduated from public schools here,” Matlow says in the video. “Growing up it was just my mom raising my brothers, my sisters and me. I love Tallahassee, that’s why I stayed here. To raise my family here and start Gaines Street Pies here. This is a beautiful city, with a great community. Tallahassee is my home, but something has got to change.”
Matlow later adds that “it cannot be business as usual any longer, because if we want meaningful change we need to turn the system upside down.”
The new video follows up another released by the Matlow campaign back in March. That video focused on the living conditions in the city’s southside, where Matlow grew up.
Matlow is running against Lisa Brown, Richard Garzola, Alexander Jordan and Bill Schack for the seat currently held by Commissioner Nancy Miller.
The Matlow campaign said it’s confident in its chances to win the seat outright on the Aug. 28 ballot, however, if no candidate receives more than half the vote in that election, the top two finishers will go head-to-head on the Nov. 6 general election ballot.
Commission elections are nonpartisan, though Matlow is a lifelong Democrat. Brown is a former Republican who switched her voter registration to unaffiliated last year in preparation to run for office in the Democratic-leaning city.
Matlow, who has pledged to only accept donations from individuals, was leading the money race through May with nearly $100,000 raised via 600 donors and $75,000 of that in the bank. Brown has raised a little over $20,000 and has $18,650, while Schack has raised $16,500 and has $5,850 banked.
Jordan has not been a candidate long enough to file a campaign finance report.
The video is below.