New mailer touts Trump’s nod for Ron DeSantis, takes down Adam Putnam’s record

DeSantis May_2018 (2)

As President Donald Trump comes to Tampa on Tuesday to rally for Republican gubernatorial front-runner Ron DeSantis, Republican voters across Florida began receiving a mail piece which highlights the President’s endorsement of DeSantis.

On the other side of the mailer is a multi-pronged, heavily sourced attack on Adam Putnam‘s long record in public office.

The DeSantis-aligned political committee, Friends of Ron DeSantis, sent the piece, which will appear in mailboxes across the state just as statewide media coverage of the president’s Tampa visit on behalf of DeSantis’ campaign kicks up dramatically and vote-by-mail ballots finish being delivered statewide.

Sensing a winning hand, the pro-DeSantis mailer remains positive – free of the dark imagery and distorted photos that often mark political “hit mail.”

Instead, the piece simply compares the records and positions of DeSantis and Putnam on key Republican issues such as illegal immigration, fiscal responsibility, and education.

The piece stands out for its heavy use of citations and limited hyperbolic language – a stark contrast to the tactics of Putnam, who has recently faced withering criticism from mainstream media outlets, fact-checkers, and national conservative figures over a series of false attacks on DeSantis.

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.



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