Belinda Keiser pours another $225K into SD 25 campaign
Belinda Keiser, vice chancellor of Keiser University, playing loose with the facts.

Belinda Keiser, vice chancellor of Keiser University

Keiser University vice chancellor Belinda Keiser inked another six-figure check for her campaign to succeed Senate President Joe Negron in Senate District 25.

During the reporting period covering July 7 through July 20, Keiser brought in just $10,600 in outside cash while boosted her campaign fund with another $225,000 in candidate loans. To date, the Broward County Republican has put up $925,000 of her own money and raised about $98,000 for a total campaign fund of more than $1 million.

The majority of that cash has been spent on consulting contracts a torrent of direct mail campaigns. Of the $215,000 in spending shown in the new report, nearly $104,000 paid for mailers from Clearwater-based Direct Mail Services, while another $70,000 was paid to Kingston Public Affairs for consulting work.

Keiser finished the reporting period with just over $208,000 in the bank.

Stuart Republican Rep. Gayle Harrell, who is running against Keiser in the primary, showed $9,875 raised in her new report and only spent $251. Harrell has now raised $84,000 in outside money and kicked in another $100,000 in loans since entering the race last year. She had $168,000 at the ready on July 20.

While Harrell hasn’t been able to go toe-to-toe with Keiser’s checkbook, she has had more success landing endorsements. Her most recent nod came from the Florida Realtors, with prior backers including Martin County Sheriff William Snyder, former Senate President Ken Pruitt and the Florida Medical Association.

Senate District 25 wasn’t scheduled to open up until 2020, but will be open this year due to Negron’s decision to leave the chamber two years early. Following Negron’s announcement, Gov. Rick Scott called a special election for the district that will be held concurrently with regularly scheduled 2018 election.

The winner of the Aug. 28 Republican primary contest will move on to face Port St. Lucie Democrat Robert Levy in the Nov. 6 general election.

Levy showed $3,825 in fundraising in his new report, making for $19,825 in outside fundraising thus far. He’s taken a page from his rivals across the aisle, however, and brought another $150,000 in candidate loans to the table.

After spending $10,600 during the reporting period, including nearly $8,400 for communications work, he had about $75,000 left in his campaign account.

SD 25 includes the whole of Martin and St. Lucie counties, where Harrell has held elected office for 16 of the past 18 years, as well as part of Palm Beach County. The district is safely Republican — Negron was re-elected with nearly two-thirds of the vote in the 2016 cycle, while Trump carried the district by double digits.

Drew Wilson

Drew Wilson covers legislative campaigns and fundraising for Florida Politics. He is a former editor at The Independent Florida Alligator and business correspondent at The Hollywood Reporter. Wilson, a University of Florida alumnus, covered the state economy and Legislature for LobbyTools and The Florida Current prior to joining Florida Politics.


  • MM

    August 2, 2018 at 11:17 am

    Well I guess we’ll see if this 30 year Parkland resident tactics consisting of reading the latest edition of “learn to be Republican in just 5 days” and backing up her personal “Brinks” truck to her campaign headquarters is enough to sway the voters of SD25. With 3 months left until the election, I wonder what the final tally of millions spent will be.

  • Lolli

    August 2, 2018 at 4:13 pm

    Belinda Keiser is a Martin County registered Republican voter who resides on Hutchinson Island. She owned a small farm with her father in Fort Pierce for nearly 10 of his final years. Sad, but not surprising, that the men and women of law enforcement, firefighters, and paramedics who have endorsed Keiser were omitted from this “article.”

    • lollipop

      August 3, 2018 at 8:23 am

      Not true Lolli. Belinda Keiser is a registered Republican voter in Martin County NOW. She JUST bought that residence on Hutchinson Island since this election started. On March 8, 2018, after the Stoney Douglas High School shootings, Belinda Keiser was published in the News-Press titled “I live in Parkland and fight for change” in which she states she has been a Parkland resident for over 27 years. That property in Fort Pierce was purchased for her father many years ago and was sold several years ago. Please Lolli, do your homework.

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