Advertising guru Jordan Zimmerman named chair of USF Board of Trustees

Jordan B Zimmerman
Zimmerman is a USF alumnus and has served as the Board’s vice chair since June 2016.

The University of South Florida Board of Trustees has tapped Jordan Zimmerman as its new chair. The board voted unanimously on his selection Monday.

Zimmerman is a USF alumnus and has served as the Board’s vice chair since June 2016.

Chairmanship terms run for two years.

“I am honored to serve as board chair for my alma mater, the University of South Florida,” Zimmerman said. “Our preeminent university is performing at record levels in many key areas, including student success, research activity and fundraising.  We will continue to be relentless in our pursuit of more great achievements.”

Zimmerman is founder and chairman of Fort Lauderdale-based Zimmerman Advertising. It’s the 14th largest advertising agency in the world with published billings in excess of $3 billion. In 2015, Zimmerman donated $10 million to the USF College of Arts and Sciences to name the Zimmerman School of Advertising and Mass Communications. USF’s advertising school is also named for Zimmerman.

Zimmerman will succeed Brian Lamb, who is resigning from the BOT to accept an appointment from Gov. Ron DeSantis to serve on the Board of Governors, which oversees the 12-member State University System.

“I appreciate his recognition of the University of South Florida’s trajectory, and its impact on the Tampa Bay region and throughout the state of Florida,” Lamb said.  “Having worked closely with Jordan Zimmerman on the USF Board of Trustees, I am confident the university has the leadership in place to continue building on its strong momentum.”

The Board also elected Les Muma to serve a two-year term as the new vice chair. Muma graduated from USF in 1966. He is the retired chairman and CEO of Fiserv Inc., a publicly traded financial services and technology firm he co-founded. Muma and his wife, Pamela Muma, have given more than $56 million to USF for several programs in academics, athletics and health.

The USF Board of Trustees includes 13 members. The Governor appoints six trustees, and the Board of Governors appoints five trustees. The USF System Faculty Council president and USF System Student Advisory Council president also serve as trustees. The Board of Governors will appoint a new trustee to fill Lamb’s vacancy.

Janelle Irwin Taylor

Janelle Irwin Taylor has been a professional journalist covering local news and politics in Tampa Bay since 2003. Most recently, Janelle reported for the Tampa Bay Business Journal. She formerly served as senior reporter for WMNF News. Janelle has a lust for politics and policy. When she’s not bringing you the day’s news, you might find Janelle enjoying nature with her husband, children and two dogs. You can reach Janelle at [email protected]


Florida Politics is a statewide, new media platform covering campaigns, elections, government, policy, and lobbying in Florida. This platform and all of its content are owned by Extensive Enterprises Media.

Publisher: Peter Schorsch @PeterSchorschFL

Contributors & reporters: Phil Ammann, Renzo Downey, Roseanne Dunkelberger, A.G. Gancarski, Anne Geggis, Kelly Hayes, Joe Henderson, Ryan Nicol, Jacob Ogles, Scott Powers, Gray Rohrer, Aimee Sachs, Jesse Scheckner, Christine Sexton, Andrew Wilson, and Mike Wright.

Email: [email protected]
Twitter: @PeterSchorschFL
Phone: (727) 642-3162
Address: 204 37th Avenue North #182
St. Petersburg, Florida 33704

Sign up for Sunburn