Daniela Fernández named finance director at Latino Victory

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“Daniela Fernández’s passion and commitment to the Latino community is unparalleled."

Latino Victory announced Tuesday that Daniela Fernández will serve as its next National Finance Director.

Latino Victory is a progressive political action committee working to grow Latino political power by increasing Latino representation at every level of government.

Latino Victory said Fernández “has seen first-hand the role of political engagement in the often underserved Latino community.”

Fernández is a veteran political operative with a long history of Latino organizing in Florida. She is the daughter of immigrant parents from Nicaragua and Cuba growing who grew up in Miami.

After being the first generation of her family to graduate college, she gained experience in Florida Democratic political fundraising, Latino engagement and policy.

For the past four years, Fernádez has operated Adelante Strategies, a political fundraising firm.

She has also served as a legislative aide under former Democratic Rep. Daisy Baez and Democratic Sen. José Javier Rodríguez. She has also worked as former U.S. Sen. Bill Nelson‘s North Florida Finance Director.

“Daniela Fernández’s passion and commitment to the Latino community is unparalleled,” said Mayra Macías, VP of Latino Victory.

“She joins Latino Victory with a wealth of experience in both the political and fundraising fields.

“Having fundraised millions of dollars in previous cycles and having played a key role in down-ballot races in Florida, Daniela will be instrumental in ensuring we achieve the organization’s goal of electing more Latinos up and down the ballot across the country.

“As we get ready to run our largest mobilization program to date, we will need the necessary resources in order to mobilize Latinos in 2020.”

Peter Schorsch

Peter Schorsch is the President of Extensive Enterprises and is the publisher of some of Florida’s most influential new media websites, including Florida Politics and Sunburn, the morning read of what’s hot in Florida politics. Schorsch is also the publisher of INFLUENCE Magazine. For several years, Peter's blog was ranked by the Washington Post as the best state-based blog in Florida. In addition to his publishing efforts, Peter is a political consultant to several of the state’s largest governmental affairs and public relations firms. Peter lives in St. Petersburg with his wife, Michelle, and their daughter, Ella.


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