Lara Trump: Impeachment ‘hysteria’ will die down

Lara Trump.

The reelection campaign of President Donald Trump and allied Republican efforts are planning more anti-impeachment advertising and protests for the short-term but are pursuing a longer term strategy that assumes that what Lara Trump called “impeachment hysteria” will die down by next fall’s elections.

“Impeachment hysteria, as I continue to call it, will ultimately die down,” said Lara Trump, who is married to President Trump’s son Eric Trump and is an advisor to the President’s reelection campaign, Donald J. Trump for President.

She was speaking in one of two briefings the Trump campaign held for journalists Tuesday morning, essentially offering the “Stop the Madness” protests as a short-term response to pressure moderate Democrats in swing districts, such as U.S. Reps. Charlie Crist and Stephanie Murphy, while the long-term strategy focuses on organizing ground operations nationally, while pushing the messaging of a booming economy.

The campaign contented to brush the Democrats’ impeachment inquiry as not serious or valid, and not a threat to the President’s reelection efforts, but rather an opportunity to provoke vulnerable Democrats into wavering or risk losing their own reelections.

In the past two weeks a joint effort of the Trump campaign, the Republican National Committee, and state and local Republican parties have targeted 60 such Democrats, with the protests and some with spot advertising, mostly through digital buys. That is to continue at least through the end of the month, with another $350,000 in ad buys.

“There really is no validity here and if the Democrats want people to take this seriously they would have a vote in the house and they haven’t done that yet,” Lara Trump said of impeachment efforts. “That said, I think our job in the campaign continues to be reminding people about why this President is so good for this country.”

Senior campaign advisors assured journalists that the Trump reelection campaign, together with the RNC, is putting together a field operation expected to have 50 percent more field offices than what Trump’s campaign had in the 2016 election; 2.5 times as many volunteers as in ’16, or more than 2 million this time; 90,000 “super volunteer” neighborhood team leaders; and up to 30,000 highly-trained “Trump Victory Leadership” volunteers who could transition to paid staff, or six times as many as were trained in ’16.

Officials said it is the largest presidential campaign in history.