Zitta Media enjoys post-holiday rush after Donald Trump tweet
Zitta Media truck.

Video of a billboard truck with Santa Trump imagery generated calls for political advertising.

One South Florida advertising firm received a surprising present after Christmas— Twitter attention from President Donald Trump.

It started when Dan Scovino, Social Media Director for the White House, tweeted video of a Zitta Media billboard truck driving around Palm Beach. The truck had a digital image on the back of Trump’s headshot alternating with a campaign logo. On the side was a picture of Trump in a Santa Clause suit with the caption “I’m still your President, Merry Christmas.”

“Great Video from FLORIDA!,” Scovino tweeted.

But things took off after Trump shared the Scovino post himself with the caption “Tremendous Spirit!”

The video as of mid-day Sunday had been viewed more than 2.1 million times.

With Zitta Media’s phone number printed clearly on the bumper of the truck, the video’s distribution generated significant calls to the business.

That number actually patches directly to company Vice President Josias Zitta’a number. Even though he’s vacationing in Boston, he learned of the retweet immediately.

“That was huge,” Zitta said. “We got very happy. The recognition, that’s very important to us.”

Notably, the Trump billboards on the truck weren’t paid for by the campaign, the Republican party or any outside group. It’s just images Zitta Media put up themselves.

“We are actually volunteering,” Zitta said. “We are proudly supporting the President.”

The company regularly puts Trump imagery on the side of its truck for certain occasions. Right now, the truck is rolling around the Mar-A-Lago area and through Palm Beach with the Santa Trump imagery because the Zittas know the First Family came to town for Christmas.

The Trump promotions earned attention for Zitta Media before. The truck rolled up earlier this month on a pro-impeachment rally, winning the notice of local politicos and protesters hostile and friendly alike.

But all publicity is good for the small company, made up of Josias Zitta, his father and company President Arno Zitta and company Treasurer Josue Zitta.

Out of the many calls already received this weekend, Josias said about 15 potential leads have already surfaced, and he hasn’t combed through his voicemail completely.

The company has done paid political promotion in the past. It’s outreach has focused on GOP clientele, but the company doesn’t work exclusively with Republicans, said Zitta.

“Our support isn’t really just about Republicans. It’s about President Trump,” said Zitta, who describes himself as a pro-life conservative. The company has promoted Trump’s candidacy since the 2016 Presidential campaign.

In fact, a surprising number of Democratic politicians end up calling the company after spotting the truck in Trump mode, Josias said.


Jacob Ogles

Jacob Ogles has covered politics in Florida since 2000 for regional outlets including SRQ Magazine in Sarasota, The News-Press in Fort Myers and The Daily Commercial in Leesburg. His work has appeared nationally in The Advocate, Wired and other publications. Events like SRQ’s Where The Votes Are workshops made Ogles one of Southwest Florida’s most respected political analysts, and outlets like WWSB ABC 7 and WSRQ Sarasota have featured his insights. He can be reached at [email protected]

One comment


    December 29, 2019 at 7:57 pm

    Biden, Sanders, Pete or Warren. They all follow the radical left. Democrat-Socialist 2020 Platform & Goals:

    -Massive tax increases.

    -End all deportations of illegal aliens (if you get here, you stay.)

    -Drivers licenses for illegal aliens.

    -Voting rights for non citizens.

    -Welfare & Food Stamps for illegal aliens. (Warren)

    -Increase refugee’s from the third world.

    -Non citizens allowed to hold public office.


    -Open Borders.

    -Opposed to ANY voter ID Laws.

    -Sanctuary Cities.

    -Decriminalize illegal entry into our country.

    -De-fund & terminate Border Patrol & ICE.

    -Disarming Americans.

    -Green new deal.

    -End of Electoral College

    -Free medicare care for all including non citizens (taxpayer funded)

    -!00% free college for all, including non citizens. (tax payer funded)


    -Susie & Bobby using the same restrooms.

    -Late term abortions up to 9 months.


    -Pay check for every person in the US even if they choose not to work.

    *Sources: Straight from the Democrat’s themselves. View their speeches / debates on you tube.The choice is yours.-

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