Ashley Moody takes legal action against vape companies marketing to minors
UF Environmental Health & Safety staff recently attached four smaller houses to the outside of the newest barn in hopes of enticing the bats to begin the relocation process on their own. Photo Credit: Bri Lehan/University of Florida

E-cigarette use increased 63% from 2017 to 2018 among high school students.

Attorney General Ashley Moody took legal action Thursday against two Florida vaping companies accused of marketing to minors and not properly verifying the age of their customers.

Monster Vape Labs and Lizard Juice are just two of the 21 vaping companies caught up in a 2019 investigation into companies unlawfully selling vape products in Florida and using marketing tactics that appear to target minors.

“I am appalled at the marketing of these addictive products to minors by the defendants in this case,” Moody said. “These companies’ marketing practices include labeling and advertising similar to children’s breakfast cereal products, among others, and video game giveaways, to entice our children to buy their addictive products. As Florida’s Attorney General, and a mother, I will not allow these companies, or any other vaping business, to violate the law and target our children with products that are addictive and particularly harmful to their still developing minds and bodies.”

The legal action seeks to prohibit the two companies from marketing to minors and ban their use of cartoons in ads promoting nicotine products. It also seeks to require the two companies to prevent the sale or delivery of vaping products to minors by using age-verification procedures.

Additionally, the Attorney General’s Office is seeking civil penalties and court costs.

Earlier this year, Moody worked alongside state lawmakers to draft legislation that would prevent the sale and marketing of vaping products to minors. The bill (SB810) would require vaping education classes for minors caught with an e-cigarette and ban flavors that attract kids. The bill was passed by both chambers and awaits the Governor’s signature.

A 2019 Florida Department of Health report said e-cigarette use among Florida high school students increased 63% from 2017 to 2018. Moreover, the report claimed one in four Florida high school students admit to vaping.

Jason Delgado

Jason Delgado covers news out of the Florida State Capitol. After a go with the U.S. Army, the Orlando-native attended the University of Central Florida and earned a degree in American Policy and National Security. His past bylines include WMFE-NPR and POLITICO Florida. He'd love to hear from you. You can reach Jason by email ([email protected]) or on Twitter at @byJasonDelgado.

One comment

  • Mittens

    June 5, 2020 at 5:48 am

    Adults like the same sweet flavors kids do. Only allowing the sale of tobacco flavors is only going to lead to people going back to smoking cigarettes. A huge reason vaping works is because of the different flavors. I’d rather smoke a real cigarette rather than a poor imitation. What happened to parenting? Why can’t people explain to their teenagers that it’s probably not a great idea to inhale an addictive chemical regardless of whether or not it smells like strawberries. It’s easier to have a conversation with your kids than try to regulate everything they may come across on/offline.

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